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 ### Ancillary uses
 
 [=Sites=] sometimes use data in ways that aren't needed for the user's immediate
-goals. For example, they might bill advertisers, measure site performance, or
+goals. For example, they might help users pay for things, bill advertisers,
+measure site performance, or
 tell developers about bugs. These uses are known as <dfn data-lt="ancillary
 use">ancillary uses</dfn>.