diff --git a/src/API/Google/SiteVerification.php b/src/API/Google/SiteVerification.php
index b86612409f..da44ecfd44 100644
--- a/src/API/Google/SiteVerification.php
+++ b/src/API/Google/SiteVerification.php
@@ -3,6 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
+use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\ContainerAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\Interfaces\ContainerAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
@@ -27,6 +28,7 @@
 class SiteVerification implements ContainerAwareInterface, OptionsAwareInterface {
 
 	use ContainerAwareTrait;
+	use ExceptionTrait;
 	use OptionsAwareTrait;
 	use PluginHelper;
 
@@ -94,7 +96,7 @@ public function verify_site( string $site_url ) {
 	 * @param string $identifier The URL of the site to verify (including protocol).
 	 *
 	 * @return string The meta tag to be used for verification.
-	 * @throws Exception When unable to retrieve meta token.
+	 * @throws ExceptionWithResponseData When unable to retrieve meta token.
 	 */
 	protected function get_token( string $identifier ): string {
 		/** @var SiteVerificationService $service */
@@ -116,9 +118,15 @@ protected function get_token( string $identifier ): string {
 			$response = $service->webResource->getToken( $post_body );
 		} catch ( GoogleServiceException $e ) {
 			do_action( 'woocommerce_gla_sv_client_exception', $e, __METHOD__ );
-			throw new Exception(
-				__( 'Unable to retrieve site verification token.', 'google-listings-and-ads' ),
-				$e->getCode()
+
+			$errors = $this->get_exception_errors( $e );
+
+			throw new ExceptionWithResponseData(
+				/* translators: %s Error message */
+				sprintf( __( 'Unable to retrieve site verification token: %s', 'google-listings-and-ads' ), reset( $errors ) ),
+				$e->getCode(),
+				null,
+				[ 'errors' => $errors ]
 			);
 		}
 
diff --git a/tests/Unit/API/Google/SiteVerificationTest.php b/tests/Unit/API/Google/SiteVerificationTest.php
index 6f508fdcbf..0a2fe51f12 100644
--- a/tests/Unit/API/Google/SiteVerificationTest.php
+++ b/tests/Unit/API/Google/SiteVerificationTest.php
@@ -4,8 +4,10 @@
 namespace Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\API\Google;
 
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\SiteVerification;
+use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
+use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\MerchantTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\League\Container\Container;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\Exception as GoogleServiceException;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\SiteVerification as SiteVerificationService;
@@ -23,6 +25,8 @@
  */
 class SiteVerificationTest extends UnitTest {
 
+	use MerchantTrait;
+
 	/** @var MockObject|OptionsInterface $options */
 	protected $options;
 
@@ -71,18 +75,15 @@ public function test_verify_site_invalid_url() {
 	public function test_verify_site_token_exception() {
 		$this->verification_service->webResource
 			->method( 'getToken' )
-			->willThrowException( new GoogleServiceException( 'error', 400 ) );
+			->willThrowException( $this->get_google_service_exception( 400, 'No available tokens' ) );
 
-		try {
-			$this->verification->verify_site( $this->site_url );
-		} catch ( Exception $e ) {
-			$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
-			$this->assertEquals( 400, $e->getCode() );
-			$this->assertEquals(
-				'Unable to retrieve site verification token.',
-				$e->getMessage()
-			);
-		}
+		$this->expectException( ExceptionWithResponseData::class );
+		$this->expectExceptionCode( 400 );
+		$this->expectExceptionMessage( 'Unable to retrieve site verification token: No available tokens' );
+
+		$this->verification->verify_site( $this->site_url );
+
+		$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
 	}
 
 	public function test_verify_site_insert_exception() {