diff --git a/modules/wri_seo/js/flourish_analytics.js b/modules/wri_seo/js/flourish_analytics.js
new file mode 100644
index 000000000..7db78e3a9
--- /dev/null
+++ b/modules/wri_seo/js/flourish_analytics.js
@@ -0,0 +1,62 @@
+// Ensure the Flourish global object exists before loading the script.
+if (typeof window.Flourish === "undefined") {
+  window.Flourish = {};
+}
+
+// Function to add the analytics listener when Flourish is ready.
+function addAnalyticsListener() {
+  if (typeof window.Flourish.addAnalyticsListener === "function") {
+    window.Flourish.addAnalyticsListener(function (event) {
+      var action = event.action;
+
+      var category = "flourish_engagement";
+      var label = event.story_id
+        ? "Flourish story " + event.story_id
+        : "Flourish visualization " + event.visualisation_id;
+
+      var dataLayerEvent = {
+        event: action,
+        event_category: category,
+        event_label: label,
+        event_action: action,
+      };
+
+      // Include additional data from the event object.
+      Object.keys(event).forEach(function (key) {
+        if (key !== "action") {
+          dataLayerEvent[key] = event[key];
+        }
+      });
+
+      // Push the event to the dataLayer.
+      window.dataLayer = window.dataLayer || [];
+      window.dataLayer.push(dataLayerEvent);
+    });
+  } else {
+    console.warn("Flourish.addAnalyticsListener is not available.");
+  }
+}
+
+// Wait for DOMContentLoaded to ensure Flourish script has run.
+document.addEventListener("DOMContentLoaded", function () {
+  // Add the analytics listener after the embed script has initialized.
+  if (typeof window.Flourish.addAnalyticsListener === "function") {
+    addAnalyticsListener();
+  } else {
+    console.warn(
+      "Flourish.addAnalyticsListener is not available after DOMContentLoaded."
+    );
+  }
+});
+
+// Dynamically load the Flourish embed script if not already loaded.
+if (!document.querySelector('script[src="https://public.flourish.studio/resources/embed.js"]')) {
+  var script = document.createElement('script');
+  script.src = "https://public.flourish.studio/resources/embed.js";
+  script.async = true;
+  script.onload = function () {
+    // Add the listener if Flourish is ready after script load.
+    addAnalyticsListener();
+  };
+  document.head.appendChild(script);
+}
diff --git a/modules/wri_seo/wri_seo.libraries.yml b/modules/wri_seo/wri_seo.libraries.yml
index d02298e69..01580791a 100644
--- a/modules/wri_seo/wri_seo.libraries.yml
+++ b/modules/wri_seo/wri_seo.libraries.yml
@@ -5,3 +5,7 @@ wri-seo:
   dependencies:
     - jquery_once/jquery
     - core/drupalSettings
+flourish_analytics:
+  version: 1.x
+  js:
+    flourish_analytics.js: { type: file, scope: header, weight: 0 }
diff --git a/modules/wri_seo/wri_seo.module b/modules/wri_seo/wri_seo.module
index f79ea0a12..a2018be2d 100644
--- a/modules/wri_seo/wri_seo.module
+++ b/modules/wri_seo/wri_seo.module
@@ -4,6 +4,7 @@
  * @file
  * WRI SEO related hooks.
  */
+use Drupal\Core\Asset\AttachedAssetsInterface;
 
 /**
  * Implements hook_page_attachments().
@@ -45,6 +46,44 @@ function wri_seo_page_attachments(array &$attachments) {
         break;
 
     }
+
+    // Check for Flourish embeds.
+    if ($node->hasField('body') && !$node->get('body')->isEmpty()) {
+      $body = $node->get('body')->value;
+      preg_match_all('/<drupal-media.*?data-entity-uuid="(.*?)".*?>/', $body, $matches);
+
+      if (!empty($matches[1])) {
+        foreach ($matches[1] as $uuid) {
+          // Load the media entity by UUID.
+          $media = \Drupal::service('entity.repository')->loadEntityByUuid('media', $uuid);
+
+          if ($media && $media->bundle() === 'embed') {
+            $source = $media->get('field_media_embed_code')->value;
+
+            if (strpos($source, 'flourish-embed') !== FALSE) {
+              // $attachments['#attached']['library'][] = 'wri_seo/flourish_analytics';
+              $module_path = \Drupal::service('extension.path.resolver')->getPath('module', 'wri_seo');
+
+                // Add custom Flourish analytics script inline.
+                $script_path = $module_path . '/js/flourish_analytics.js';
+                if (file_exists($script_path)) {
+                  $attachments['#attached']['html_head'][] = [
+                    [
+                      '#tag' => 'script',
+                      '#attributes' => ['type' => 'text/javascript'],
+                      '#value' => file_get_contents($script_path),
+                    ],
+                    'flourish_analytics',
+                  ];
+                } else {
+                  \Drupal::logger('wri_seo')->warning('Flourish analytics script not found at @path', ['@path' => $script_path]);
+                }
+              break;
+            }
+          }
+        }
+      }
+    }
   }
 
   // Exclude certain paths from crawlers per WRIN issue #323.