Marketing Analytics Course

This repository contains codes and analytics developed as part of a course that integrates marketing and business analytics concepts for problem-solving and storytelling.

Objectives

• Break down marketing problems into smaller questions.
• Identify and utilize appropriate tools and datasets.
• Apply statistical and machine learning techniques effectively.
• Create actionable marketing insights through storytelling.

Contents

1. Code: Scripts implementing various analytical techniques for marketing problems.
2. Datasets: Sample datasets used for analysis (if applicable).
3. Reports: Insights and visualizations derived from the analytics.

Tools and Technologies

• Python/R/Other (mention specific languages used).
• Libraries: NumPy, Pandas, Matplotlib, Scikit-learn, etc. (or any relevant tools).

Getting Started

1. Clone the repository:

   git clone https://github.com/Nisrgg/Marketing-Analytics.git