Fixed links + improved headings "value-of-existing-clients" (#8442)

rules/value-of-existing-clients/rule.md

@@ -1,7 +1,7 @@
 ---
 type: rule
 archivedreason: 
-title: Do you realize the value of your existing clients?
+title: Do you realize the value of existing clients?
 guid: c4a6f564-f37f-473a-817c-6e43093a3cd0
 uri: value-of-existing-clients
 created: 2012-08-30T13:03:16.0000000Z
@@ -23,15 +23,15 @@ It's often quoted in marketing circles that it costs between 60% and 600% more t
 
 <!--endintro-->
 
-1. Managers should [encourage their developers to practice "Client Love"](encourage-client-love)
-    * Developers should do this by following the ["Client Love" rule](weekly-client-love)
+1. Managers should [encourage their developers to practice "Client Love"](/encourage-client-love)
+    * Developers should do this by [showing "Client Love"](/weekly-client-love)
 2. Managers should practice "Client Love" themselves with 2 main strategies:
 
 ::: info
-Tip: Get in the right mindset by always being interested in your clients' lives outside of work: find out about their hobbies, sports interests, kids etc. When you meet them, get to know them personally, If you come up with the perfect idea for a present for an important client, get the [purchase approved by your manager](purchase-please) and send it off.
+**Tip:** Get in the right mindset by always being interested in your clients' lives outside of work: find out about their hobbies, sports interests, kids etc. When you meet them, get to know them personally, If you come up with the perfect idea for a present for an important client, get the [purchase approved by your manager](/purchase-please) and send it off.
 :::
 
-#### Keep your current clients happy
+### Keep your current clients happy
 
 Feedback has been received from larger clients in the past that they expect regular check-ins and guidance from senior staff.
 
@@ -50,7 +50,7 @@ A "client relationship problem" is when you have said "no" to a client and they
 
 If they're still not happy you may need to refer them up the chain of authority (but don't get comfortable doing this - work on improving your own conflict resolution skills).
 
-#### Stay in touch with past clients
+### Stay in touch with past clients
 
 Have a system in place that allows you to stay in touch with past clients, even ones you may not have spoken to in a while: send a useful newsletter to subscribers so your business keeps fresh in their mind. That way when they suddenly realize that they need some work done, you're right at the top of the list.