LinkedIn - How to connect rule - Integrating Adam's feedback (#8475)

* Create rules.md

* adding adam's screenshots

* adding screenshots

* adding infos on monthly custom message limit

* fixed typos and simplified intro

* adding link to linkedin-connect-with-people rule

* Small fixes

* integrating Adam's feedback on the rule

* Update rules/linkedin-connect-with-people/rules.md

* linking to business-cards-branding rule

---------

Co-authored-by: Brady Stroud [SSW] <[email protected]>
Co-authored-by: Tylah Kapa [SSW] <[email protected]>

rules/linkedin-connect-with-people/rules.md

@@ -6,30 +6,53 @@ guid: 12a2e1c9-fc4e-4c10-9c4f-f11ed665e668
 uri: linkedin-connect-with-people
 created: 2024-04-29T15:00:00.000Z
 authors: 
+  - title: Adam Cogan
+    url: https://ssw.com.au/people/adam-cogan/
+  - title: Brady Stroud
+    url: https://ssw.com.au/people/brady-stroud/
+  - title: Tylah Kapa
+    url: https://ssw.com.au/people/tylah-kapa/
   - title: Hugo Pernet
     url: https://ssw.com.au/people/hugo-pernet/
 related:
   - successful-reachouts
+  - weekly-client-love
+  - business-cards-branding
 ---
 
-Networking platforms like LinkedIn are essential for connecting with professionals in your industry. With numerous connections, remembering interaction specifics can be challenging. To foster meaningful relationships, personalize your connection requests!
+Networking platforms like LinkedIn are essential for connecting with professionals in your industry. As your network grows, recalling the specifics of each interaction becomes increasingly challenging. To foster meaningful relationships and maintain a context for each contact, personalize your connection requests!
 
 <!--endintro-->
 
-1. On the LinkedIn mobile app, avoid using the default "Connect" or "Message" buttons. Instead, use the "ellipsis | Personalize invite" button to craft a custom message. On the LinkedIn website, click "Connect | Add a note"
+1. On the LinkedIn mobile app - avoid using the default "Connect" or "Message" buttons. Instead, use the "ellipsis | Personalize invite" button to craft a custom message.
 
+   On the LinkedIn website - click "Connect | Add a note"
+
+::: good
 ![Figure: Use "Personalize invite" instead of "Connect" or "Message"](personnalize-invite.jpeg)
+:::
+
+2. Craft your custom message. Begin your message with a friendly greeting, such as "Hey {{ NAME }}, it was great talking to you.", provide context by mentioning where and how you met and if applicable, mention shared interests or topics discussed to help both parties recall the conversation.
+
+::: greybox
+Hi Bob 👋,
 
-2. Begin your message with a friendly greeting, such as "Hey {{Name}}, it was great talking to you."
-3. Provide context by mentioning where and how you met.
-4. If applicable, mention shared interests or topics discussed to help both parties recall the conversation.
+I've heard that you're interested in Tina CMS.Our team has extensive experience in implementing Tina CMS for various clients, and we'd love to help you too. How about we organize a meeting with our account manager this week to discuss the details? 😃
+:::
+::: bad
+Figure: Bad example - Don't be too salesy!
+:::
 
-![Figure: The red part will be useful to remember everything you need to know the next time you open the conversation](context-message.jpeg)
+::: good
+![Figure: The red part will be useful to remember the person, the rest is to create a soft engagement](context-message.jpeg)
+:::
 
-By using these wisely, you can create personalized and memorable connection experiences, making it easier to build and maintain professional relationships.
+By using this technique, you can create memorable connection experiences, making it easier to build and maintain professional relationships down the track.
 
 ::: info
 **Monthly limit**
 
 By default you only have 5 custom messages per month, which should be enough. If you want to be able to send more customized messages you will need to upgrade your LinkedIn plan to Premium.
+
+More information: [Personalize invitations to connect](https://www.linkedin.com/help/linkedin/answer/a563153)
 :::