Update rule.md

Added additional paragraph to underline that the goal is not to sound transactional or like a sales pitch

rules/weekly-client-love/rule.md

@@ -12,6 +12,8 @@ authors:
     url: https://www.ssw.com.au/people/seth-daily
   - title: Brady Stroud
     url: https://www.ssw.com.au/people/brady-stroud
+  - title: Tom Iwainski
+    url: https://www.ssw.com.au/people/thomas-iwainski
 related: 
  - encourage-client-love
  - client-love-after-initial-meeting
@@ -33,6 +35,8 @@ A good practice is to set aside a little time each week to reconnect with a clie
 
 ![Figure: Show clients that you're more than just an awesome developer](Keyboard-Heart.jpg)
 
+When reaching out to clients, it's crucial to foster genuine relationships rather than appearing transactional. We believe in building connections that feel natural and not driven by sales motives.
+
 There are many ways to show "Client Love", the best way is to call them, a conversation (on Teams) or email is also ok, but this is different for every client.
 
 Here are some things a developer can do and/or say: