Update rule.md

rules/linkedin-profile/rule.md

@@ -19,14 +19,20 @@ Clients look at LinkedIn to learn about consultants. Since it's often the first
 
 Do the following on your profile page:
 
-1. Use a [great profile photo](/profile-photos)
-2. Add a nice branded banner image ([see example](blob:https://sswcom.sharepoint.com/30d450d2-2ff2-422a-8bed-1a02a9c5747f))
-3. [Add the company name before your position](/prefix-job-title)
-4. [Add a friendly URL](/create-friendly-short-urls) - See [how to](https://www.linkedin.com/pulse/how-simplify-your-linkedin-url-brenda-meller-zawacki-/)
-5. [Include other social media](/linkedin-contact-info)
-6. Add your top skills in the 'About' section (Aim for 5)
-7. [Use hashtags](/linkedin-creator-mode) to make yourself searchable
-9. Add a link to your company's profile in your description. E.g. <https://www.ssw.com.au/people/{{> YOUR-NAME }}
+1. Make sure your basic information is correct (name, location, education, etc)
+2. Use a [great profile photo](/profile-photos)
+3. Add a nice branded banner image ([see example](blob:https://sswcom.sharepoint.com/30d450d2-2ff2-422a-8bed-1a02a9c5747f))
+4. [Add the company name before your position](/prefix-job-title)
+5. [Add a friendly URL](/create-friendly-short-urls) - See [how to](https://www.linkedin.com/pulse/how-simplify-your-linkedin-url-brenda-meller-zawacki-/)
+6. [Include other social media](/linkedin-contact-info)
+7. Add your top skills in the 'About' section (Aim for 5)
+8. [Use hashtags](/linkedin-creator-mode) to make yourself searchable
+9. Add a link to your company's profile in your description.
+
+'''md
+E.g. https://www.ssw.com.au/people/{{ YOUR-NAME }}
+'''
+
 10. Account Managers - include a button to book ([Do you know the best way to let clients book a meeting with you?](https://www.ssw.com.au/rules/meeting-bookings))
 
 ::: good