Create rule.md

rules/monthly-stakeholder-video/rule.md

@@ -0,0 +1,43 @@
+---
+type: rule
+archivedreason: 
+title: Do you record a monthly stakeholder video?
+guid: e297c190-7de9-44ae-9ca3-ee8858e87a85
+uri: monthly-stakeholder-video
+created: 2015-10-19T21:32:14.0000000Z
+authors:
+- title: Seth Daily
+  url: https://ssw.com.au/people/seth-daily
+related: []
+redirects: []
+
+---
+
+Keping stakeholders up to date is crucial for the success of any project. [Developer teams use Scrum meetings](/scrum-master-do-you-schedule-the-3-meetings) which work very well. For internal admin teams - Scrum might not work as well (e.g. Sales, Accounting). Often admin teams get sidetracked, and so Scrum isn't a perfect tracker of tasks or performance.
+
+<!--endintro-->
+
+So, to keep stakeholders well informed, these teams should record a monthly stakeholder video. This ensures that stakeholders are aware of the project’s progress, any challenges faced, and the plans for the upcoming month. It also provides a personal touch - stakeholders get to hear from the team directly.
+
+### Steps
+The video should be recorded by the Product Owner (or other head of the team)
+
+1. Open your analytics in browser tabs (this might be PowerBI for Sales, Google Ads and social media for Marketing, etc.)
+2. Note the important points you will talk about
+3. Record the video, clicking through the tabs and talking through the important metrics
+Tip: Use [ZoomIt](https://learn.microsoft.com/en-us/sysinternals/downloads/zoomit) for easy recording and on screen notation
+4. Upload the video to YouTube (public if there is no sensitive information - unlisted if there is)
+5. Email your stakeholders with the video link
+
+### Benefits
+
+1. **Transparency**: Regular updates promote transparency and problems get resolved before they balloon
+2. **Engagement**: Videos are more engaging than written reports
+4. **Accessibility**: Stakeholders can watch the video at their convenience, making it easier for them to stay informed without scheduling conflicts.
+
+### Tips
+- Plan your content - have tabs open in a browser and cycle through them
+- Be concise - just give the most important points
+- Use visuals - trends are the most important - have analytics graphs that show changes over time
+- Highlight successes and challenges - include the best and worst news/statistic for that month
+