XS✔ ◾ Fixed folder and url for /monitor-seo-effectively (#7422)

* Fixed folder and url for /monitor-seo-effectively

* Auto-fix Markdown files

* Update rules-to-better-google-rankings-and-seo.md

* Auto-fix Markdown files

---------

Co-authored-by: github-actions[bot] <github-actions[bot]@users.noreply.github.com>

categories/marketing-and-video/rules-to-better-google-rankings-and-seo.md

@@ -10,7 +10,7 @@ index:
 - page-indexed-by-google
 - do-you-have-a-consistent-search-results-screen-aka-the-google-grid
 - do-you-know-that-content-is-king
-- monitor-your-seo-effectively
+- monitor-seo-effectively
 - seo-checklist
 - do-you-know-anything-about-brand-power-and-social-signals
 - responsive-design
@@ -52,8 +52,8 @@ index:
 
 ![](googlelogo_color_272x92dp.png)
 
-Google is, by a country mile, the most popular search engine in the world. It's popular because it seems to rank pages so accurately and quickly, time and time again. The secret to its success is its top secret Page Rank Algorithm. Google developed its page ranking system in an effort to increase the quality of search results and has left all of its competitors for dead. As a result, search engine optimization (SEO) gurus are always looking to find new ways to increase their Google rankings. 
+Google is, by a country mile, the most popular search engine in the world. It's popular because it seems to rank pages so accurately and quickly, time and time again. The secret to its success is its top secret Page Rank Algorithm. Google developed its page ranking system in an effort to increase the quality of search results and has left all of its competitors for dead. As a result, search engine optimization (SEO) gurus are always looking to find new ways to increase their Google rankings.
 
-As we all know, a website is a pretty nifty thing to have for a myriad of different reasons. But the truth is that its worth is derived from the people that surf it, and if no one is surfing it, then it becomes useless. So who's the biggest website referrer? The answer is Google in almost every case. 
+As we all know, a website is a pretty nifty thing to have for a myriad of different reasons. But the truth is that its worth is derived from the people that surf it, and if no one is surfing it, then it becomes useless. So who's the biggest website referrer? The answer is Google in almost every case.
 
 So what's your position for Google rankings? Our SEO consultants have brought together some common strategies to influence your Google rankings and improve your websites Google Friendliness. You can improve your placement by following this expert guide we have collaborated together, which will result in the promotion of your website. There is a plethora of information out there and we've brought it all together to show you some common strategies to influence your Google rankings and improve your website's "Google Friendliness".

rules/do-you-monitor-your-seo-effectively/rule.md → rules/monitor-seo-effectively/rule.md

@@ -1,33 +1,37 @@
 ---
 type: rule
 title: Do you monitor your SEO effectively?
-uri: monitor-your-seo-effectively
+uri: monitor-seo-effectively
 authors:
   - title: Camilla Rosa Silva
-    url: https://www.ssw.com.au/people/cammy/
+    url: https://www.ssw.com.au/people/cammy
   - title: Tiago Araujo
     url: https://ssw.com.au/people/tiago-araujo
 related: []
-redirects: []
+redirects:
+- do-you-monitor-your-seo-effectively
+- monitor-your-seo-effectively
 created: 2020-11-09T23:03:56.000Z
 archivedreason: null
 guid: e0b7d249-3d88-4e77-a037-2b0c9e171b59
+
 ---
+
 SEO means working with a large amount of data. A single website can have even up to thousands of subpages, keywords, and internal links. If it’s operating in a competitive industry, it needs external links from thousands of domains. What if you’re optimizing several websites? The result? The era of Big Data in SEO.
 
 <!--endintro-->
 
 #### What can (and should) be monitored in SEO
 
-1. **Organic traffic** - Keep a close eye on the organic traffic your website is attracting.
-2. **Availability (Uptime)** - Ensure your website is consistently accessible to users.
-3. **Loading speed** - Page speed matters for both user experience and search engine rankings.
-4. **Correct functioning** - Regularly check for any issues affecting the proper functioning of your website.
-5. **Domain and SSL certificate expiration** - Stay on top of domain and SSL certificate renewals to avoid interruptions.
-6. **Blacklist status** - Ensure your website isn't listed on any blacklists, which can harm your reputation.
-7. **Robot blockers** - Check for any factors that might be blocking search engine bots from indexing your content.
+1. **Organic traffic** - Keep a close eye on the organic traffic your website is attracting
+2. **Availability (Uptime)** - Ensure your website is consistently accessible to users
+3. **Loading speed** - Page speed matters for both user experience and search engine rankings
+4. **Correct functioning** - Regularly check for any issues affecting the proper functioning of your website
+5. **Domain and SSL certificate expiration** - Stay on top of domain and SSL certificate renewals to avoid interruptions
+6. **Blacklist status** - Ensure your website isn't listed on any blacklists, which can harm your reputation
+7. **Robot blockers** - Check for any factors that might be blocking search engine bots from indexing your content
 
-::: info 
+::: info
 At SSW, the SEO workflow is:
 
 1. The Marketing Manager checks the SEO weekly and analyses trends in keywords