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SSWConsulting · Oct 5, 2023 · d34b8c7 · d34b8c7
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diff --git a/categories/design-and-presentation/rules-to-better-content-design.md b/categories/design-and-presentation/rules-to-better-content-design.md
@@ -5,7 +5,6 @@ guid: ead85aae-2cf8-46f0-87c0-8a3af4697fb2
 uri: rules-to-better-content-design
 index:
 - concise-writing
-- avoid-repetition
 - avoid-using-unnecessary-words
 - web-users-dont-read
 - f-shaped-pattern
@@ -15,5 +14,15 @@ index:
 - how-to-capitalize-titles
 - oxford-comma
 - avoid-acronyms
+- distinguish-keywords-from-content
+- avoid-repetition
 - avoid-full-stops-in-bullet-point-lists
 ---
+
+Content design helps create a frictionless user experience by presenting the right information in the right way and at the right time. This is an application of design thinking principles, improving the ways you structure and present user-oriented content. Effective content leads to better:
+
+- Clarity and comprehension
+- User experience, engagement, and satisfaction
+- Consistency
+- Conversion optimization
+- Accessibility
diff --git a/categories/marketing-and-video/rules-to-better-video-recording.md b/categories/marketing-and-video/rules-to-better-video-recording.md
@@ -67,6 +67,7 @@ index:
 - use-chatgpt-prompts-for-video-production
 - video-reduce-noise
 - tech-check
+- establish-the-world
 ---
 
 If you still need help, visit our [Video Production page](https://www.ssw.com.au/ssw/Consulting/Video-Production) and book in a consultant.

diff --git a/rules/clean-failed-requests/rule.md b/rules/clean-failed-requests/rule.md
@@ -10,11 +10,16 @@ authors:
     url: https://www.ssw.com.au/people/vlad-kireyev/
 related:
   - why-you-want-to-use-application-insights
+  - what-metrics-to-collect-stage-3
 ---
 [Application Insights](/why-you-want-to-use-application-insights) provide crucial insights into the health and performance of the application. **Failed Requests** allow the DevOps specialists to identify the specific errors and exceptions occurring in the application. However, keeping Failed Requests clean is crucial to troubleshoot and pinpoint the root causes of the problems efficiently. A cluttered failed requests list filled with irrelevant entries can make it difficult to identify the critical issues that require immediate attention.
 
 <!--endintro-->
 
+`youtube: https://youtu.be/ealr-_vrX3o`
+
+**Video: Do you keep Failed Requests clean? (5 min)**
+
 ## Understand your Failed Requests
 
 When cleaning up Failed Requests, it is important to identify the patterns between frequent offenders and categorize them into the following three categories:

diff --git a/rules/establish-the-world/rule.md b/rules/establish-the-world/rule.md
@@ -11,13 +11,7 @@ guid: f1dac5ed-a422-4e19-bf72-f6c637ba0a23
 
 When creating video content, it's crucial to start by setting up the world and the location where your content is taking place. This initial impression can significantly impact how your audience engages with your video. 
 
-One effective way to achieve this is through the use of drone footage, which will:
-
-* Offer the ability to capture breathtaking landscape shots and viewpoints that were once impossible to achieve a decade ago
-* Add a touch of professionalism
-* Elevates the overall production quality of your video
-
-Drones offer the ability to capture breathtaking landscape shots and viewpoints that were once impossible to achieve a decade ago. Investing in drone footage not only adds a touch of professionalism but also elevates the overall production quality of your video.
+One effective way to achieve this is through the use of drone footage.
 
 ### Why Establishing the World Matters:
 
@@ -29,13 +23,15 @@ Drones offer the ability to capture breathtaking landscape shots and viewpoints
 
 ### ❌ Bad example - No Establishing Shots
 
-::: bad
-![Video: The video starts abruptly without establishing the setting, leaving viewers confused about where the content is taking place.](youtube: 'https://youtu.be/7jOJ2QlfGUg')
+`youtube: https://youtu.be/7jOJ2QlfGUg`
+
+  **Video: The video starts abruptly without establishing the setting, leaving viewers confused about where the content is taking place**
 
 ### ✅ Good Example - Using Drone Establishing Shots
 
-::: good
-![Video: The video begins (after the hook) with stunning drone footage of the scenic location, setting the stage for the content and immersing the audience in the world of the video.](youtube: 'https://youtu.be/uFLnYo_z6Pw')
+`youtube: https://youtu.be/uFLnYo_z6Pw`
+
+  **Video: The video begins (after the hook) with stunning drone footage of the scenic location, setting the stage for the content and immersing the audience in the world of the video**
 
 Remember, starting your video with a clear establishment of the world not only enhances the viewing experience but also communicates professionalism and spatial context to your audience.