XS✔ ◾ 📄 New Rule: Do you maintain your connections on LinkedIn?

categories/marketing-and-video/rules-to-better-social-media-personal.md

@@ -30,6 +30,7 @@ index:
 - purchase-online-as-your-1st-option-think-of-your-experience-and-have-a-voice
 - do-you-know-how-to-check-social-media-stats
 - linkedin-connect-with-people
+- linkedin-maintain-connections
 
 ---
 

rules/linkedin-connect-with-people/rules.md

@@ -29,14 +29,15 @@ Networking platforms like LinkedIn are essential for connecting with professiona
 For this example, imagine that you've met someone at a user group and would like to connect with them.
 
 ::: good
-![Figure: Good Example - Use "Personalize invite" instead of "Connect" or "Follow"](personnalize-invite.jpeg)
+![Figure: Good example - Use "Personalize invite" instead of "Connect" or "Follow"](personnalize-invite.jpeg)
 :::
 
-**On the LinkedIn mobile app** - avoid using the default "Connect" or "Message" buttons. Instead, use the "ellipsis | Personalize invite" button to craft a custom message.
+On LinkedIn mobile app:
 
-   On the LinkedIn website - click "Connect | Add a note"
+* **Avoid using the default "Connect" or "Message" buttons** - Instead, use the "ellipsis | Personalize invite" button to craft a custom message
+* **Tailor your custom message** - Begin your message with a friendly greeting. Provide context for yourself and for them by mentioning where and how you met and if applicable, mention shared interests or topics discussed to help both parties recall the conversation
 
-**Tailor your custom message** - Begin your message with a friendly greeting. Provide context for yourself and for them by mentioning where and how you met and if applicable, mention shared interests or topics discussed to help both parties recall the conversation.
+**Note:** On the LinkedIn website - click "Connect | Add a note".
 
 ::: greybox
 Hi Bob 👋,
@@ -59,10 +60,10 @@ Figure: Good example - You can recall how you met this person, and what they're
 :::
 
 ::: good
-![Figure: Good Example - The red part will be useful to remember the person, the rest is to create a soft engagement](context-message.jpeg)
+![Figure: Good example - The red part will be useful to remember the person, the rest is to create a soft engagement](context-message.jpeg)
 :::
 
-By using this technique, you can create memorable connection experiences, making it easier to build and maintain professional relationships down the track.
+By using this technique, you can create memorable connection experiences, making it easier to build and [maintain professional relationships](/linkedin-maintain-connections) down the track.
 
 ::: info
 **Monthly limit**

rules/linkedin-maintain-connections/rule.md

@@ -0,0 +1,77 @@
+---
+type: rule
+title: Do you maintain your connections on LinkedIn?
+uri: linkedin-maintain-connections
+authors:
+  - title: Tylah Kapa
+    url: https://www.ssw.com.au/people/tylah-kapa/
+  - title: Hugo Pernet
+    url: https://www.ssw.com.au/people/hugo-pernet/
+  - title: Adam Cogan
+    url: https://www.ssw.com.au/people/adam-cogan/
+created: 2024-05-14T14:53:15.316Z
+related: []
+guid: 22ff8106-51cd-43a9-8865-f9e0c93014e7
+---
+Finding returning work or even new client work can be difficult at the best of times. But it becomes even worse when you don't know how to maintain your network and give it the care that it deserves.
+
+<!--endintro-->
+
+Maintaining your connections is primarily about keeping yourself at the front of someone's mind. This way if they have a problem, they think of you!
+This becomes much easier when you [use personalized invites](/linkedin-connect-with-people) to help you both remember each other.
+
+## Reaching out to someone you knew well
+
+Imagine you're wanting to reach out to a previous client or acquaintance.
+
+::: greybox
+Hi Bob 👋,
+
+I've heard that you're interested in Tina CMS. Our team has extensive experience in implementing TinaCMS for various clients, and we'd love to help you too. How about we organize a meeting with our account manager this week to discuss the details? 😃
+:::
+::: bad
+Bad example - Don't be too salesy! How would you respond to this?
+:::
+
+::: greybox
+Hey Bob 👋,
+
+I recall your website was using Contentful, but I saw you're interested in TinaCMS!
+
+My team and I have recently moved over to TinaCMS, and it's been an awesome experience for editing.
+
+What prompted you to look into a change? 😃
+:::
+::: good
+Good example - You've shown interest, but not asking for work
+:::
+
+## Reaching out to an old Connection
+
+Imagine you're wanting to reach out to a random Connection on LinkedIn from years ago.
+
+You can use the "Manage My Network" page in LinkedIn by going to **My Network** | **Manage My Network** | **Connections** by default, they are sorted by most recent connection.
+
+![Figure: The "Manage My Network" section in the LinkedIn app (iPad)](manage-my-network.jpeg)
+
+::: greybox
+Hi Sara 👋,
+
+I see that you're working at company using .NET Framework 4.7.2. Wow, that's old!
+
+If you'd like, I can put you in touch with my Account Manager for an initial meeting to upgrade to .NET 8?
+:::
+::: bad
+Bad example - Too salesy, and a bit rude?
+:::
+
+::: greybox
+Hey Sara 👋,
+
+I saw that we're alumni from the same university, and that you're working at Atlassian!
+
+How are you enjoying working on that cool tech?
+:::
+::: good
+Good example - You're re-introducing yourself and kicking off a conversation
+:::