SEO - Adding AI keywords to many pages (#3091)

* TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> * TinaCMS content update Co-authored-by: Seth Daily <[email protected]> --------- Co-authored-by: tina-cloud-app[bot] <58178390+tina-cloud-app[bot]@users.noreply.github.com> Co-authored-by: Seth Daily <[email protected]>
SSWConsulting · Sep 10, 2024 · 58950f1 · 58950f1
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diff --git a/content/company/about-us.mdx b/content/company/about-us.mdx
diff --git a/content/consulting/artificial-intelligence.mdx b/content/consulting/artificial-intelligence.mdx
@@ -22,12 +22,12 @@ booking:
 solution:
   project: AI
 callToAction:
+  title: 'Talk to us about your {{TITLE}} project today'
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about your {{TITLE}} project today'
 benefits:
   benefitList:
     - image: /images/benefits/fast.png
@@ -95,19 +95,16 @@ technologies:
     - technologyCard: content/technologies/azure-bot.mdx
 ---
 
-# The benefits of Developing AI with SSW
+# How do I implement AI in my business?
 
 <VideoEmbed url="https://www.youtube.com/watch?v=-q9lLqtkC00" caption="The Future of Business with AI: Automation, Intelligence, and Customer Relations | Ulysses Maclaren" duration="10 mins" />
 
-We specialize in helping businesses unlock the potential of AI. Our team will come
-in, analyze your systems and processes, and provide expert advice on how AI can
-transform your operations.
+We hear this question often - because the AI product landscape is complicating and confusing to navigate.
+
+We specialize in helping businesses bring in AI to solve unique problems. Our AI consultants will analyze your systems and provide expert advice on how AI can improve your operations.
 
-We focus on practical solutions that enhance efficiency and drive innovation.
-Whether it's improving decision-making, automating tasks, or gaining deeper
-insights from your data, we tailor our AI strategies to meet your unique needs.
+We focus on practical solutions that enhance efficiency and drive innovation. Whether it's improving decision-making, automating tasks, or gaining deeper insights from your data, our AI implementation services will find and deliver the right AI strategy for your needs.
 
-Discover how AI can boost your productivity and creativity. Let us show you the future
-of intelligent business solutions.
+Discover how AI can boost your productivity and creativity. Let us show you the future of intelligent business solutions.
 
-See SSW’s AI best practices on [Rules to Better AI](https://www.ssw.com.au/rules)
+See SSW’s best practices on [Rules to Better AI](https://www.ssw.com.au/rules)
diff --git a/content/consulting/bots.mdx b/content/consulting/bots.mdx
@@ -1,6 +1,17 @@
 ---
 type: consulting
 description: null
+seo:
+  title: Enterprise Development and Consulting for Bot Frameworks
+  description: >-
+    Transform your business with AI bots. Our expert team specializes in
+    building custom solutions that automate processes and enhance customer
+    experiences.
+  images:
+    - url: /images/consulting/open-graph/bots.jpg
+      width: 1200
+      height: 629
+      alt: SSW Bots Consulting - Enterprise Software Development
 booking:
   title: >-
     Want to have a business grade bot powered by <span
@@ -9,6 +20,15 @@ booking:
     SSW knows how to build awesome bots that empower office workers and improve
     your results
   videoBackground: /images/videos/MVC_background.mp4
+solution:
+  project: Bot
+callToAction:
+  title: 'Talk to us about your {{TITLE}} idea today'
+  subTitle: Connect with our Account Managers to discuss how we can help.
+  showCallToAction: true
+  buttonText: Book a FREE Initial Meeting
+  animated: true
+  buttonSubtitle: or call +61 2 9953 3000
 benefits:
   benefitList:
     - image: /images/benefits/ai.png
@@ -62,47 +82,27 @@ technologies:
     - technologyCard: content/technologies/alexa.mdx
     - technologyCard: content/technologies/ms-azure.mdx
     - technologyCard: content/technologies/Semantic-Kernel.mdx
-solution:
-  project: Bot
-callToAction:
-  subTitle: Connect with our Account Managers to discuss how we can help.
-  showCallToAction: true
-  buttonText: Book a FREE Initial Meeting
-  animated: true
-  buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about your {{TITLE}} idea today'
-seo:
-  title: Enterprise Development and Consulting for Bot Frameworks
-  description: >-
-    Transform your business with AI bots. Our expert team specializes in
-    building custom solutions that automate processes and enhance customer
-    experiences.
-  images:
-    - url: /images/consulting/open-graph/bots.jpg
-      width: 1200
-      height: 629
-      alt: SSW Bots Consulting - Enterprise Software Development
 ---
 
 # **Bots** in action
 
 <VideoEmbed url="https://www.youtube.com/watch?v=G_v5B_gYceM" caption="Microsoft’s Semantic Machines Showcases New Conversational AI Technology" duration="3 mins" />
 
-SSW build awesome bots for enterprises giving you an advantage in finding and automatically entering data using advanced business grade artificial intelligence, as well as helping your team complete tasks more effectively.
+SSW's AI consultants have experience building awesome bots using [advanced business grade artificial intelligence for enterprises](https://www.ssw.com.au/consulting/artificial-intelligence). Your bots promote an effective and productive workplace - many companies are already using bots more than doing searches on their intranet.
 
-Your bots promote an effective and productive workplace - many companies are already using bots more than doing searches on their intranet.
+AI technology can give you advantages in finding and automatically entering data to help your team benefit from the AI efficiency boost!
 
 ## What kind of bots do you need?
 
-Many industries can benefit from having their own bots in many different ways. Here are some ideas of how a bot can improve your business results:
+Many industries can benefit from having their own bots in many different ways. Here are some ideas of how a bot can improve your business:
 
 ### Customer service bots
 
-If you are either selling a service or a product, you can provide 24/7 customer service without worrying about unexpected problems with your team, as bots are always ready to help.
+If you are either selling a service or a product, you can provide 24/7 customer service without worrying about unexpected problems with your team, as AI bots are always ready to help.
 
 ### Human resources bots
 
-You can use bots at every stage, all the way from onboarding, to ongoing training and support.
+You can use bots at every stage, all the way from onboarding to ongoing training and support.
 
 ### Marketing & Branding bots
 

diff --git a/content/consulting/chatbots.mdx b/content/consulting/chatbots.mdx
@@ -11,12 +11,12 @@ booking:
 solution:
   project: AI chatbot
 callToAction:
+  title: 'Talk to us about your {{TITLE}} today'
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about your {{TITLE}} today'
 benefits:
   benefitList:
     - image: /images/benefits/24-7.png
@@ -71,8 +71,8 @@ Neglecting to include a robust chatbot on your website is now a missed opportuni
 
 # **Why SSW?**
 
-Look no further - SSW is your go-to expert. With just 1 day and 2 developers, we'll set you up with an industry-leading chatbot.
+Look no further - SSW is your go-to expert. With just 1 day and 2 AI developers, we'll set you up with an industry-leading chatbot.
 
-We're not just implementers; we're innovators. Through countless hours of implementing custom AI solutions, we've become experts at training, fine-tuning, and refining them for personalized needs. We use the Chatbase service; the industry-leading framework for modern chatbots.
+We're not just implementers; we're innovators. Through countless hours of implementing custom AI solutions, our developers have become experts at training, fine-tuning, and refining them for personalized needs. We use the Chatbase service; the industry-leading AI framework for modern chatbots.
 
 Skeptical? Our own site runs the same chatbot - test drive it! ↘
diff --git a/content/consulting/cms.mdx b/content/consulting/cms.mdx
@@ -16,12 +16,12 @@ booking:
 solution:
   project: CMS
 callToAction:
+  title: 'Talk to us about your {{TITLE}} project'
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about your {{TITLE}} project'
 benefits:
   benefitList:
     - image: /images/benefits/happier-employees.png
@@ -71,4 +71,4 @@ technologies:
 
 # The benefits of using a **CMS**
 
-Content Management Systems allow for anyone in your organization to publish content painlessly. Whether for your public website, press releases, or internal business portals, content can be drafted as easily as writing an email. Enterprise capabilities such as version control, and workflow, mean the right content gets delivered at the right time, in keeping with company policies.
+Content Management Systems allow for anyone in your organization to publish content painlessly. Whether for your public website, press releases, or internal business portals, content can be drafted as easily as writing an email. Enterprise capabilities such as version control, customized workflow, and AI tools mean the right content gets delivered at the right time, in keeping with company policies.
diff --git a/content/consulting/process-mining.mdx b/content/consulting/process-mining.mdx
@@ -2,20 +2,20 @@
 seo:
   title: Enterprise Development and Consulting for Business Process Automation
   description: >-
-    Streamline your company processes with business process automation and
+    Streamline your company processes with AI, business process automation and
     process mining. Improve your workflows and decision making, and save costs.
 booking:
   title: Want to optimize your <span class="text-sswRed">business processes</span>?
   subTitle: Find where process mapping and automation can improve your operations
 solution:
   project: business process automation
 callToAction:
+  title: 'Talk to us about {{TITLE}} today'
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about {{TITLE}} today'
 benefits:
   benefitList:
     - image: /images/benefits/24-7.png
@@ -60,7 +60,12 @@ is essential for a modern business
 
 Every business battles with tedious and error-prone processes. Common examples include HR onboarding, data entry, and accounting. Fortunately, the sooner you improve processes, the greater the reward - efficiencies and cost reductions compound over time. After applying business process improvement techniques countless times for clients, we have mastered it. This is so important that we do it internally every chance we get.
 
-First, we identify your challenges and painful processes. Second, we choose the most important processes and map them using traditional mapping techniques, and cutting-edge ones such as process mining and event-storming. Third, we eliminate bureaucracy and redundancy in each process as much as possible. Fourth, we add automation to the improved process in the form of customized workflows, often using [AI](https://www.ssw.com.au/consulting/artificial-intelligence) and [Power
-Automate](https://www.ssw.com.au/consulting/power-platform).
+First, we identify your challenges and painful processes.
+
+Second, we choose the most important processes and map them using traditional mapping techniques, and cutting-edge ones such as process mining and event-storming.
+
+Third, we eliminate bureaucracy and redundancy in each process as much as possible.
+
+Fourth, our consultants add automation to the improved process in the form of customized workflows, often using [AI](https://www.ssw.com.au/consulting/artificial-intelligence) and [Power Automate](https://www.ssw.com.au/consulting/power-platform).
 
 During the process, your feedback constantly guides us. The end result is categorically more efficient workflows from which you can immediately see time and cost benefits.
diff --git a/content/consulting/software-audit.mdx b/content/consulting/software-audit.mdx
@@ -2,8 +2,9 @@
 seo:
   title: 'Enterprise Software, Architecture and Infrastructure Audits'
   description: >-
-    Boost software performance and empower teams with SSW's Software Auditing
-    services, including front-end, architecture, DevOps, team reviews, and more.
+    Boost software performance and empower teams with software auditing
+    services, including front-end, architecture, DevOps, team reviews, AI, and
+    more.
   images:
     - url: /images/consulting/open-graph/software-audit.jpg
       width: 1200
@@ -16,12 +17,12 @@ booking:
 solution:
   project: tech project
 callToAction:
+  title: 'Talk to us about your {{TITLE}}'
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: 'Talk to us about your {{TITLE}}'
 benefits:
   benefitList:
     - image: /images/benefits/user-experience.png
@@ -160,7 +161,7 @@ The companies that we have done audits for range from developer utilities to maj
   ]}
 />
 
-## SSW Software Audit Services can help in:
+## An SSW Software Audit can help by:
 
 * Ensuring the application can be maintained and extended easily in the future
 * Discovering problems early; it's much easier and cheaper to fix issues early in the project

diff --git a/content/consulting/website-chatbot-implementation-1-day.mdx b/content/consulting/website-chatbot-implementation-1-day.mdx
@@ -1,21 +1,21 @@
 ---
 seo:
-  title: Scale Support with AI Customer Service Chatbot Solutions
+  title: 'AI-Powered Chatbot: Elevate Your Customer Experience'
   description: >-
-    AI Chatbot Implementation delivers a live, highly responsive chatbot to your
-    website in as little as 1 day.
+    AI chatbot implementation delivers a live, highly responsive chatbot to your
+    website in as little as 1 day, designed by AI experts.
 booking:
   title: 'AI-Powered Chatbot: Elevate Your Customer Experience'
   subTitle: >-
     Drive sales and customer support with a custom AI-Powered Website Chatbot in
     just 1 day.
 callToAction:
+  title: Talk to us about your upcoming website chatbot project
   subTitle: Connect with our Account Managers to discuss how we can help.
   showCallToAction: true
   buttonText: Book a FREE Initial Meeting
   animated: true
   buttonSubtitle: or call +61 2 9953 3000
-  title: Talk to us about your upcoming website chatbot project
 benefits:
   benefitList:
     - image: /images/benefits/robots.png
@@ -113,7 +113,7 @@ optimize customer service by enabling reliable and timely communication. With a
 robust database to build its knowledge from, this highly responsive solution is
 much more cost-effective than its predecessors.
 
-SSW's expert team will work with you to design a tailored chatbot that
+SSW's expert AI consultants will work with you to design a tailored chatbot that
 aligns perfectly with your brand and business objectives. We utilize
 industry-leading frameworks such as Azure Open AI (featuring GPT) to deliver
 unparalleled performance. With two developers working in unison, your new

diff --git a/content/pages/home.mdx b/content/pages/home.mdx
@@ -1,7 +1,8 @@
 ---
 seo:
   description: >-
-    30 years of Microsoft software and web development experience in Australia. Leaders in Artificial intelligence (AI), Angular, React, .NET, and Azure.
+    30 years of Microsoft software and web development experience in Australia.
+    Leaders in Artificial intelligence (AI), Angular, React, .NET, and Azure.
   canonical: 'https://www.ssw.com.au'
   images:
     - url: /images/ssw-default-og.jpg
@@ -52,7 +53,7 @@ beforeBody:
       - title: Artificial Intelligence
         description: >-
           Custom AI solutions using LLMs (ChatGPT, Llama, Gemini, Claude, etc)
-          and Azure AI to revolutionalise your business
+          and Azure AI to revolutionalize your business
         link: /consulting/artificial-intelligence
         color: lightgray
         imgSrc: /images/service-cards/MicrosoftTeams-image (16).png