GitHub - Shelly-Yang/Predictive-Modeling-for-Direct-Marketing: Tool: R. To maximize expected profit, the bank is expected to employ a predictive model to predict whether or not a potential customer is a likely buyer. Decision tree will be used in this case to build the classifier in R. After data set is adjusted and decision tree is calibrated using complexity parameter and optimal cutoff, maximized profit is $2261.017.

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Tool: R. To maximize expected profit, the bank is expected to employ a predictive model to predict whether or not a potential customer is a likely buyer. Decision tree will be used in this case to build the classifier in R. After data set is adjusted and decision tree is calibrated using complexity parameter and optimal cutoff, maximized profit …

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Predictive Modeling for Direct Marketing - Bank Case.pdf		Predictive Modeling for Direct Marketing - Bank Case.pdf
Predictive Modeling for Direct Marketing.R		Predictive Modeling for Direct Marketing.R