Merge pull request #249 from alphagov/yacketysmackety-patch-4

Update index.html.md.erb

source/analysis/govuk-ga4/use-ga4/funnel-explorations/index.html.md.erb

@@ -5,28 +5,28 @@ last_reviewed_on: 2024-09-12
 review_in: 6 months
 ---
 
-# What is a Funnel Exploration?
+# Using Funnel Explorations in GA4
 
 GA4 funnel explorations are one of the standard exploration report types available to users in the GA4 interface. They allow you to visualise and analyse the sequence of steps users take to complete a task or journey. It can help you see where users drop off and optimise those points.
 Here's a guide on how to use GA4 funnel explorations in the GOV.UK GA4 Property:
 
-# Creating a Funnel Exploration
+## Creating a Funnel Exploration
 
 Follow these steps to create a funnel in GA4:
 
-## Step 1: Navigate to Funnel Explorations
+### Step 1: Navigate to Funnel Explorations
 
 In the left-hand menu, click on "Explore". After this, choose "Funnel exploration" from the template gallery.
 
 
-## Step 2: Clearing Predefined Funnel Examples
+### Step 2: Clearing Predefined Funnel Examples
 
 There will be two columns on the left hand side of the screen - ‘Variables’ and ‘Settings’. In the ‘Variables’ column you select all the segments, dimensions and metrics that you might want to use from the GA4 data, and you drag these into the ‘Settings’ column to visualise them in your funnel.
 
 When you first arrive on the funnel exploration screen, there may be a pre-populated funnel exploration example. You are able to build your own funnel exploration by changing these predefined steps and removing the items underneath the ‘Steps’ section in the Settings column - to do this click the ‘x’ symbol next to any items in this list. If there are any other items under the ‘Segment Comparisons’, ‘Breakdown’ or ‘Next Action’ sections, remove these too.
 
 
-## Step 3: Create Your Funnel Exploration - GOV.UK Example
+### Step 3: Create Your Funnel Exploration - GOV.UK Example
 
 Let’s imagine we want to create a funnel which shows the number of users who arrive on the GOV.UK homepage, next navigate to the Universal Credit sign in page, and then hit the ‘Sign in’ button on this page. Let’s say we also want to find out the split of devices that users are using to make this journey.
 It may be helpful to refer to the completed example funnel exploration as described above [here](https://analytics.google.com/analytics/web/#/analysis/p330577055/edit/WfwKo2xcQ_-5uii4uShtzg)
@@ -44,19 +44,19 @@ Set up explanation:
 - Finally, we can drag ‘Device category’ from the ‘Dimensions’ section under the Variables column into the ‘Breakdown’ section of the Settings column to split our funnel to show data for different devices.
 
 
-## Step 4: Choose the Scope of the Funnel
+### Step 4: Choose the Scope of the Funnel
 
 You are able to toggle between having an ‘open’ or ‘closed’ funnel under the ‘Visualisation’ section of the ‘Settings’ column.
 
 - __Open Funnel:__ Users can enter at any step without following a strict order.
 - __Closed Funnel:__ Users must follow the steps in the defined sequence to be counted.
 
 
-## Step 5: Apply Filters (Optional)
+### Step 5: Apply Filters (Optional)
 
 You can apply filters to include/exclude specific user segments, like only showing data for users from a particular country or device type.
 
-# Analysing and Sharing Funnel Data
+## Analysing and Sharing Funnel Data
 
 This guidance is by no means exhaustive, but some general tips for analysing your funnel explorations: