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Startup/Design/2. Stress Test You Idea for Desirability/index.html

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+        <label class="md-nav__link md-nav__link--active" for="__toc">
+          2. Stress Test You Idea for Desirability
+          <span class="md-nav__icon md-icon"></span>
+        </label>
+
       <a href="./" class="md-nav__link md-nav__link--active">
         2. Stress Test You Idea for Desirability
       </a>
 
+
+
+<nav class="md-nav md-nav--secondary" aria-label="Table of contents">
+
+
+
+
+
+
+    <label class="md-nav__title" for="__toc">
+      <span class="md-nav__icon md-icon"></span>
+      Table of contents
+    </label>
+    <ul class="md-nav__list" data-md-component="toc" data-md-scrollfix>
+
+        <li class="md-nav__item">
+  <a href="#the-customer-force-model" class="md-nav__link">
+    The Customer Force Model
+  </a>
+
+</li>
+
+    </ul>
+
+</nav>
+
     </li>
 
 
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+    <label class="md-nav__title" for="__toc">
+      <span class="md-nav__icon md-icon"></span>
+      Table of contents
+    </label>
+    <ul class="md-nav__list" data-md-component="toc" data-md-scrollfix>
+
+        <li class="md-nav__item">
+  <a href="#the-customer-force-model" class="md-nav__link">
+    The Customer Force Model
+  </a>
+
+</li>
+
+    </ul>
+
 </nav>
                   </div>
                 </div>
@@ -779,7 +825,7 @@ <h1 id="2-stress-test-you-idea-for-desirability">2. Stress Test You Idea for Des
 <p>Customers don't care about solution, but about achieving desired outcomes</p>
 </div>
 <p><img alt="https://www.algambenelux.be/blog/blog/the-evolution-in-the-music-industry" src="../assets/images/2024-11-27-09-55-52.png" /></p>
-<h1 id="the-customer-force-model">The Customer Force Model</h1>
+<h2 id="the-customer-force-model">The Customer Force Model</h2>
 <p><img alt="https://www.leanfoundry.com/articles/the-backstory-behind-customer-forces-stories" src="../assets/images/2024-11-27-09-58-51.png" /></p>
 <ul>
 <li>Customers feel a problem so urgently that they are already acting to address it employing unsatisfactory existing alternatives (status quo)</li>