Skip to content

Latest commit

 

History

History
43 lines (29 loc) · 2.04 KB

introduction.md

File metadata and controls

43 lines (29 loc) · 2.04 KB
description
This page describes what is Web-to-App Solution and steps to get started.

Introduction

{% hint style="info" %} Web-to-App Solution is available on Paid plan. {% endhint %}

What is a Web-to-App campaign?

Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.

Our Web-to-App Solution overcomes IDFA limitations in the post iOS 14.5 era. Using this solution you can run paid campaigns in Facebook or TikTok and get real-time attribution with nearly 100% accuracy.

Web-to-App Solution in Apphud

Benefits of Using Web-to-App Advertising

  • Real time attribution for matched users. Apphud handles this for you.
  • Lower CPA. Web acquisition costs in most cases are less then app acquisition costs.
  • Ability to test web payments before app install. Some app owners may want to test web payments instead of In-App purchases.
  • Optimize for purchase events the same way as app events.
  • Web onboardings. You can test different onboardings and other user journeys on-the-fly, without the need of the app resubmission.

Supported Advertising Networks

Currently, the following Ad Networks are supported for Web-to-App campaigns:

Step by Step Guide

In order to use Web-to-App Solution, follow these steps:

  1. Create desired integration from the list of Supported Advertising Networks.
  2. Do one of the two options:
    * Install Apphud Script if you are using your own landing page.
    * Create landing page in Apphud Landing Page Editor. It will contain all necessary scripts.
  3. Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.
  4. Analyze your Web-to-App campaigns.