Coursework Project, Learning with Imbalanced Data
ML program that can predict whether someone will click on an online ad as it crucial for understanding how well ads are doing, which is important for search engines.
Model Architecture
Dataset
Class Imbalance : There are less number of clicks on ads compared to non-clicks
Attributes : click: non-click/click , site_id , site_domain , site_category , app_id , app_domain , app_category , device_id , device_ip , device_model , device_type , device_conn_type.
Imbalance Learning Strategies Used
- SMOTE
- Oversampling
- Undersampling