Soften language in WordPress guide

docs/guides/migrating-from-wordpress.md

@@ -8,13 +8,13 @@ We are unable to offer any dedicated support for exporting out of WordPress. Its
 
 ### Create export from WordPress
 
-The first step is to get our data out of WordPress. In true, typical WordPress fashion - there's a plugin for that! Its called [WP All Export](https://en-au.wordpress.org/plugins/wp-all-export/), which you can download for free. It'll produce an XML file of your content and supports all native fields, Advanced Custom Fields, WooCommerce, Custom Taxonomies and Custom Post Types.
+The first step is to get our data out of WordPress. In true, typical WordPress fashion—there's a plugin for that! Its called [WP All Export](https://en-au.wordpress.org/plugins/wp-all-export/), which you can download for free. It'll produce an XML file of your content and supports all native fields, Advanced Custom Fields, WooCommerce, Custom Taxonomies and Custom Post Types.
 
 :::tip
-By no means do we support, endorse or are otherwise affiliated with the WordPress Export plugin developers. Its simply the best tool we've come across.
+We are not affiliated with the WordPress Export plugin—it’s simply the best tool we’ve come across.
 :::
 
-We'll not be covering the ins-and-outs of how to export your content from WordPress. In fact, the plugin page above has an excellent video explaining it better than we can. Our recommendation is to essentially select every bit of data you can to export out, then setup Feed Me to import what you need.
+We'll not be covering the ins-and-outs of how to export your content from WordPress—the plugin page above has an excellent video explaining it better than we can. Our recommendation is to essentially select every bit of data you can to export out, then setup Feed Me to import what you need.
 
 ### Settings up Feed Me