adds outline of Q&A in readme for #1

README.md

@@ -1,2 +1,66 @@
-# apprenticeship
-Everything you need to know about being awesome with technology!
+# dwyl apprenticeship
+
+Everything you need to know about
+dwyl's creative technology apprenticeship!
+
+## Why?
+
+_Most_ companies/organisations only (_want to_) hire
+people who _already_ have "_years_" of experience
+and not _invest_ in training `new` people.
+
+On the _surface_ it can be _tempting_ to only
+hire "_experienced_" people for technical teams;
+after all someone _else_ has paid for their past "mistakes"
+and they have practiced their craft for "_years_",
+so they are more likely to get the work done faster, right?
+
+
+### Our
+
+At dwyl we hypothesize that it's _more effective_
+to train people _from scratch_
+because of the following reasons:
++ Gives people who are new to the industry a start.
++ Avoids bad habits (_like un-tested or un-documented work!_)
++ Instills the habit of continuous learning _early_
+in the person's journey thus avoiding "_senior syndrome_"
+(_where people feel they already know everything!_)
++ New people tend to have a ["beginners mind"](https://en.wikipedia.org/wiki/Shoshin)
+and are more "_teachable_"
++ more likely to pass on their knowledge to teammates (_whereas most "senior" people "hoard" their knowledge our of fear of being replaced!_)
+
+<!--
+> NOTE: help very much wanted re-wording these bullet points!
+-->
+
+## What
+
+**4 weeks** of ***intensive learning*** and ***building*** technology products
+with _great_ UX and code quality!
+
+## Who?
+
+Anyone who has never worked as a "developer" before and wants to get started!
+
+## How?
+
+### Prerequisites
+
++ Star `this` repo to show you have (_have read_)
+and are interested in the apprenticeship.
++ Star the dwyl contributing guide: https://github.com/dwyl/contributing
+to confirm that you have read and understood our "team workflow".
++ Previous contribution to a dwyl project
+or tutorial(s): https://github.com/dwyl?utf8=%E2%9C%93&q=learn
+(_a Pull Request with an improvement to the learning materials_)
++ Answer the "AMA" questions see:
+
+## Way More Questions & Answers!
+
+### Q: What is a "Previous Contribution" to a @dwyl Project?
+
+
+
+> If you have _any_ questions which have _not_
+been answered here, [***please ask***!](https://github.com/dwyl/apprenticeship/issues)