Commerce Google Tag Manager Enhanced Ecommerce

Provides Commerce integration for Enhanced Ecommerce via Google Tag Manager.

Features

The module tracks the following Enhanced Ecommerce events:

• Views of Product Details when viewing a commerce product entity.
• Additions or Removals from cart
• Checkout with the possibility to track checkout options
• Purchases

All events are tracked server-side and stored in the session. The next "regular" page view loads all stored events via ajax and pushes them to Google Tag Manager via data layer.

The module offers a service to track other Enhanced Ecommerce events such as Product Impressions.

Configuration

The module does (currently) not offer any configuration options. The configuration is handled inside Google Analytics and Google Tag Manager.

Google Analytics

• Enable Ecommerce and Enhanced Ecommerce Reporting in the settings of your property
• Add labels for each checkout step under Checkout Labeling (optional)

Google Tag Manager

You need to create separate tags and triggers for each of the tracked Enhanced Ecommerce events.

First of all, create triggers of event type Custom Event with the following event names:

• addToCart
• removeFromCart
• productDetailViews
• checkout
• purchase

Next, create tags for each trigger:

• Set the tag type to Google Analytics - Universal Analytics
• Set the track type to Event
• Set the category to Ecommerce
• Set the corresponding action, e.g. Add to Cart
• Reference your Google Analytics settings. Important: The settings need the options Enable Enhanced Ecommerce Features and Use data layer to be activated. You can either create a new Google Analytics settings variable or override these options for the existing Google Analytics setting.
• Select the correct trigger, e.g. addToCart

Testing and Debugging

• Enable Preview in Google Tag Manager
• In the same browser, navigate to the website and check that the debug window is displayed
• Verify that the Enhanced Ecommerce tags are fired e.g. by visiting a product page, adding products to the cart or going through the checkout process.
• Check the Ecommerce reports in Google Analytics.