Now page update

_notes/brand-positioning.md

@@ -0,0 +1,4 @@
+---
+title: Brand Positioning
+permalink: /brand-positioning/
+---

_notes/branding-a-browser.md

@@ -21,7 +21,7 @@ This isn't a browser that fades into the background.
 
 Vivaldi is an upstart in a world of giants, but it's hardly a household name. Competing directly with the likes of Google, Apple and Microsoft is never an easy prospect<input type="checkbox" id="cb1" /><label for="cb1"><sup></sup></label><span><span class="footnote-inner">Competition has kicked up another notch since this article was originally written. More challengers claiming footholds in the market have cropped up, such as [Brave](https://brave.com/) or [The Browser Company](https://thebrowser.company)</span></span>. Vivaldi has a differentiated product offering and a loyal following. The company–headed by former Opera co-founder [Jon von Tetzchner](https://twitter.com/jonsvt)–has a strong sense of [ethical purpose](https://whereby.com/blog/stories/the-challenges-facing-ethical-tech-companies) and a product that is an [attention-magnet](https://vivaldi.com/press-coverage/) for tech press.
 
-We're seeing signs of product market fit amongst Early Adopters. But what will push Vivaldi through to the next stage of growth? How can we expand beyond Early Adopters and get a wider audience more excited about (and connected to) a part of their day that’s become invisible? Will having a more refined brand position help us push through to the next stage of growth?
+We're seeing signs of product market fit amongst Early Adopters. But what will push Vivaldi through to the next stage of growth? How can we expand beyond Early Adopters and get a wider audience more excited about (and connected to) a part of their day that’s become invisible? Will having a more refined brand <a class="internal-link" href="/positioning/">position</a> help us push through to the next stage of growth?
 
 In the Fall of 2020 I took a deep dive to explore if refining the Vivaldi brand could take us to the next level.
 

_notes/product-marketing.md

@@ -6,35 +6,37 @@ excerpt: Product marketing is the driving force behind getting a product to mark
 
 ## What is Product Marketing?
 
-Product marketing is the driving force behind getting a product to market (and keeping it there). Product marketers use customer, market and competitive research to develop [[Positioning]], messaging and audience segmentation strategies that take into account the broader context of a product offering.
+Product marketing is the driving force behind getting a product to market (and keeping it there). Product marketers use customer, market and competitive research to develop positioning, messaging and audience segmentation strategies that take into account the broader context of a product offering.
 
 A product marketer's job is to clearly articulate the product's value in a way that resonates with the target market to drive adoption and advocacy.<input type="checkbox" id="cb7" /><label for="cb7"><sup></sup></label><span><span class="footnote-inner">"[Product marketers are] the people responsible for being able to understand – and therefore articulate – what is different and better and remarkable about your for offering, for your target people." – [April Dunford](https://twitter.com/aprildunford?lang=en) in [Product Marketing Alliance](https://productmarketingalliance.com/what-is-product-marketing/).</span></span> Internally, product marketing should represent the voice of customer before, during and after launch.
 
 The scope of the Product Marketing function will typically include four areas:
 
-### Research
+### 1. Research
 
 Conducting both quantitative and qualitative research with of a view of understanding customers at every stage of the user journey (potential, existing, churn risk and customers who've dropped it for an alternative).
 
 Contribute to the ongoing competitive analysis effort by tracking overarching market trends and patterns.
 
 
-### Positioning
+### 2. Positioning
 
-The Product Marketing function leads on [[Positioning]] strategy, which includes two distinct areas: Product Positioning and Brand Positioning. 
+The Product Marketing function leads on [[Positioning]] strategy, which includes two distinct areas:
+
+<strong>Product Positioning</strong>
 
 Using insights from research, market trends and their knowledge of the category's competition, Product Marketing drives the definition of [[Product Positioning]] using factors including the ideal customer, use-cases, features, capabilities, benefits, and competitors. Typically, Product Positioning remains stable for periods of 12-18 months.
 
-Product Marketing works in collaboration with other marketing initiatives to evolve the Product Positioning in the market and category, as well as be an advocate for users in Go-to-Market and launch planning.
+<strong>Brand Positioning</strong> 
 
-<strong>Brand Positioning</strong> is perhaps the more "foundational" element of positioning in the business strategy (remaining stable for 5-10 years). It refers to the mission, vision, personality of the company.
+Perhaps the more "foundational" element of positioning in the business strategy, [[Brand Positioning]]) encompasses the mission, vision, and personality of a company. Brand Positioning typically remains stable for 5-10 years.
 
 
-### Go-to-Market
+### 3. Go-to-Market
 
 Go-to-Market encompasses the sum total of activities (i.e. “the engine”) that gets your product to your ideal customers. 🚀
 
-### Messaging
+### 4. Messaging
 
 [[Messaging]] work in relation to Product Marketing could also fall under the umbrella of "Lifecycle Marketing", if there's a distinct function for that within the organisation.<input type="checkbox" id="cb8" /><label for="cb8"><sup></sup></label><span><span class="footnote-inner">"As a Product Marketing organization grows, this attribute may be one of the first to split off into its own specialty role: Lifecycle Marketing. Either way, it’s important for the product marketer to have awareness about lifecycle messaging and to think strategically about how to implement smart messaging strategies — messaging is one of the top ways to achieve PMM goals." – [Kevan Lee](https://twitter.com/kevanlee), in [Product Marketing Playbook](https://kevanlee.substack.com/p/204-product-marketing-playbook)</span></span> 
 

_pages/now.md

@@ -7,27 +7,14 @@ permalink: /now/
 
 > <em>This is [a now page](https://nownownow.com/about), and if you have your own site, [you should make one](https://nownownow.com/about), too.</em>
 
-## Next moves
-At the end of March I was [let go](https://www.linkedin.com/posts/jonmccullough_productmarketing-layoffs2023-activity-7052166020798525440-QCq1?utm_source=share&utm_medium=member_desktop) from my job at [Slite](https://slite.com/) (along with 25% of the company). After a few quiet weeks I'm starting to dig into the job hunt properly now, looking for new remote opportunities in [[Product Marketing]]. Have a tip? [Reach out](mailto:[email protected]?subject=Job hunt tip for Jon)!
+Early in the year I was [let go](https://www.linkedin.com/posts/jonmccullough_productmarketing-layoffs2023-activity-7052166020798525440-QCq1?utm_source=share&utm_medium=member_desktop) from my job at [Slite](https://slite.com/), along with 25% of the company. From April to September I took a much needed break to spend time with my son Ola (born in January) and make the move to the west coast of Norway.
+
+At the end of September I joined [Deel](https://deel.com/) as a Team Lead on the [[Product Marketing]] team. Ramping up in the new job and settling into our new home take up most of my time these days!
 
 ## What I'm reading
 I've got a few books on the go right now:
 
 - <a class="internal-link" href="/book/the-creative-act/">The Creative Act</a>
-- <a class="internal-link" href="/book/whats-our-problem/">What's Our Problem: A Self-Help Book for Societies</a>
-- The Saints of Salvation
-
-Recent articles worth a look:
-- [What Happens When Your Career Becomes Your Whole Identity](https://hbr.org/2019/12/what-happens-when-your-career-becomes-your-whole-identity?tpcc=orgsocial_edit) (HBR)
-- [The Age of the App is Over](https://browsercompany.substack.com/p/the-age-of-the-app-is-over) (The Browser Company)
-- [How to organize your B2B Growth Marketing team](https://newsletter.mkt1.co/p/how-to-organize-your-b2b-growth-marketing) (MKT1)
-
-## Tech Independence
-Relying on faceless tech giants to take care of my data has always made me nervous. While working at [[Vivaldi]] a few years back I went down the rabbit hole of trying to get control of my data in a serious way. Having control of your digital life (and moving on from the likes of Google and Apple to handle it) was a big part of the culture at Vivaldi and it definitely rubbed off on me.
-
-Fast forward to this week and I'm back in that same rabbit hole. This time, triggered by a super interesting episode of the [Tim Ferris podcast](https://tim.blog/2023/04/21/derek-sivers/) where Derek Sivers briefly talked about [[Tech Independence]] and how he imagines people should [get started](https://sive.rs/ti).
-
-For me, a start was getting back in the habit of working here in <a class="internal-link" href="/">my digital notebook</a>.<input type="checkbox" id="cb1" /><label for="cb1"><sup></sup></label><span><span class="footnote-inner">Which runs on Markdown files hosted in a [GitHub repo](https://github.com/jonmccull/digital-garden). Most of the notes here are based on things I've worked on in [Logseq](https://logseq.com/) first (which uses Markdown files locally hosted on my machine, which are synced across devices using iCloud). Where these files live is the bit relevant to Sivers' post.</span></span> 
-
-## Vestlandlet 
-After 7 years in Oslo, our little family is gearing up for a move to the West coast of Norway this summer. We've got a new house lined up already and things are coming together! Exciting times. 
+- [Kitchen Confidential: Adventures in the Culinary Underbelly](https://www.goodreads.com/book/show/33313.Kitchen_Confidential)
+- [Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work](https://www.goodreads.com/book/show/75608561-come-up-for-air)
+- [Slow Horses (Slough House, #1)](https://www.goodreads.com/book/show/19191674-slow-horses)