Google Analytics Event Tracking jQuery Plugin

A jQuery plugin that helps you set up easy Event Tracking With Google Analytics.

Features

• Reading event tracking variables from HTML data attributes as default
• Support delay for links to be sure that the logging to Google Analytics will be stored.
• Ready for self defined functions to be able to handle the values that should be stored to Google Analytics by defining your own return values.

Dependencies

• The plugin requires jQuery v1.4.3 (or higher). (HTML5 data attributes required)
• The plugin requires Google Analytics script with `_gaq' variable set.

Usage

.analyticsEventTracking() to initialize event tracking at selected elements. You may pass an options object to customize the event values:

• category Default is HTML data attribute at the element with data-jaet-report-category.

• action Default is HTML data attribute at the element with data-jaet-report-action.

• label Default is HTML data attribute at the element with data-jaet-report-label.

• value Default is HTML data attribute at the element with data-jaet-report-value.

• trackerName Default is _trackEvent.

• delayed Default is true.

Examples

<a href="/signup" data-jaet-report-category="signup" data-jaet-report-action="signup-click">Sign up</a>
$("a").analyticsEventTracking();

Can also be coded like this:

<a href="/signup">Sign up</a>
$("a").analyticsEventTracking({
    category: "signup",
    action: "signup-click"
});

With external function to get the value for action

<a href="/signup">Sign up</a>
$("a").analyticsEventTracking({
    category: "signup",
    label: "signup-click",
    action: getEventAction
});

function getEventAction(){
    return $(this).attr("href");
}

Links

• Author: Joakim Westerlund - Homepage
• Company: Mynewsdesk
• Company Blog: Mynewsdesk Blog

Please use the GitHub issue tracker for bug reports and feature requests.