Merge pull request #617 from viccuad/reword-adopters

chore: Reword ADOPTERS.md

ADOPTERS.md

@@ -1,11 +1,20 @@
 # ADOPTERS
 
-This document contains a none exhaustive list of organizations who adopted Kubewarden. Feel free to add your organization to the list, with a link to your organization website.
+This document contains a non-exhaustive list of organizations that adopted
+Kubewarden. Please add your organization to the list, with a link to your
+organization's website.
 
-Being able to assess the kind of organizations who adopt Kubewarden is important. First for our community, as it helps them to understand how similar organization benefits from the project. But also for the project itself. It allows us to better understand how Kubewarden is being used which help us to influece the direction in the best way.
+Knowing which organizations are adopting Kubewarden is important to us.
+Firstly, to our community, as it helps us understand how organizations
+benefits from the project.
+Secondly, for the project itself. It allows us to better understand how
+Kubewarden is being used which helps us to best influence its direction.
 
+Being a CNCF project, Kubewarden requires a list of independent adopters to
+grow into the next stage. Sharing that you are using Kubewarden in production
+is the most meaningful contribution you can make. A healthy adopter list aids in moving to the next CNCF stage.
 
-# Organization
+# Organizations
 
-* [SUSE](http://www.suse.com/)
-* [Foresight Mining software Corporation](https://www.foresightmining.com/)
+- [SUSE](http://www.suse.com/)
+- [Foresight Mining software Corporation](https://www.foresightmining.com/)