These are resources to libraries that are relating to the advertising technology (adtech) industry.
Feel free to do a pull request to add a library that you know of.
VAST 4.0 is in draft. What's new:
- A new element to separate the video file for linear ads from files that use an API framework for interaction along with guidance on how to serve linear media files with VAST
- A new viewable impression tracking element to support publishers’ ability to track viewability and better manage campaign delivery
Currently in draft published in IAB's website.
VPAID is the standard to play interactive advertisements. There are more JavaScript implementation today.
- VPAID ad inspector
- Ryan Thompson's examples
- Adobe Animate CC bridge
- Use this VAST tag to test on JW Player or something.
- VPAID ad base
Smallest HTML5 video player, single file no dependencies: <50kb.
Complete, performant, error-free VAST 3.0/VPAID 2.0/VMAP JS implementations. Google IMA support as well.
Ad fill and revenue maximization algorithms included. Given us a list of video ad sources. It calls every ad network in parallel and optimizes revenue based on CPM.
New ad scheduling algorithm: schedule ad breaks across a user session (eg. every X minutes or every X videos).
Brightcove does not have a demo page.
JW Player allows customization of player's look and feel. It also supports VAST and VPAID in JavaScript.
- videojs-contrib-ads: Supports Video.js v5 but requires you to add in VAST and VPAID support on top of this.
- MailOnline's VAST and VPAID plugin: Support in Video.js v5 is coming. This is a full package and comes with VAST and VPAID support in a plugin.