Update Lecture06.md

lingchuanzhou · Mar 7, 2015 · dd98033 · dd98033
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@@ -67,6 +67,8 @@ This means that when someone is having a conversation and you’re not in the ro
 
 We were paying for confirmed registered users, so all of our affiliates were lined up on getting confirmed registered users to the eBay site. We changed our payment model to pay for activated confirmed registered users. So you had to confirm your account and then bid on an item, or buy or list an item, to become someone that we paid for. Overnight when we made that change, we lost something like 20% of confirmed registered users that were being driven by the affiliates. But the ACRUs (15:45) only dropped by about 5%. The ratio between CRU to ACRU went up, and then, the growth of ACRUs massively accelerated. The cause of this is, if you want to drive CRU, if someone searches for a trampoline, you land them on the registration page because they link you have to register and confirm before they get their trampoline. If you want to drive ACRUs, you land them on the search results page, within eBay for trampolines, so they can see the thing they want to buy, get excited, and then register when they want to buy it. And if you drive just CRUs, people don’t have an amazing magic moment on eBay, when they visit the site. And that’s the next most important thing to think about: How do you drive to the magic moment that gets people hooked on your service.
 
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 In the lecture notes for this course, I’ve stuck in a bunch of links to people I think are brilliant at this stuff. For example, regarding the retention curve I showed you earlier, there’s a link to this guy Danny Ferante who is incredible talking about retention curves. The magic moment there are two videos linked: one is Chamath talking about growth, who is the guy who set up the growth team at Facebook, and the other, is my friend Naomi and I talking at f8 four years about how we were thinking about growth back then. In both of those videos, we talk about the magic moment. What do you think the magic moment is for when you’re signing up to Facebook?
 
 Audience: See your friends.