Google Ads Tag

Template/Tag/GoogleAds.js

@@ -0,0 +1,48 @@
+(function () {
+    return function (parameters, TagManager) {
+        this.fire = function () {
+            var imageUrl = parameters.get('conversionID');
+            if (!imageUrl) {
+                return;
+            }
+            TagManager.dom.loadScriptUrl('https://www.googleadservices.com/pagead/conversion_async.js', {
+                onload: function () {
+                    var conversionID = parameters.get('conversionID');
+                    var configObject = {
+                        google_conversion_id: conversionID,
+                        google_conversion_format: parameters.get('conversionFormat'),
+                        google_remarketing_only: false
+                    };
+                    var conversionCurrency = parameters.get("conversionCurrency");
+                    if (conversionCurrency) {
+                        configObject.google_conversion_currency = conversionCurrency;
+                    }
+                    var conversionValue = parameters.get("conversionValue");
+                    if (conversionValue) {
+                        configObject.google_conversion_value = conversionValue;
+                    }
+                    var conversionLanguage = parameters.get("conversionLanguage");
+                    if (conversionLanguage) {
+                        configObject.google_conversion_language = conversionLanguage;
+                    }
+                    var conversionColor = parameters.get("conversionColor");
+                    if (conversionColor) {
+                        configObject.google_conversion_color = conversionColor;
+                    }
+                    var rawTagParameters = parameters.get("tagParameters");
+                    if (rawTagParameters) {
+                        var tagParameters = {};
+                        for (var i = 0; i < rawTagParameters.length - 1; i++) {
+                            tagParameters[rawTagParameters[i]["parameter"]] = rawTagParameters[i]["value"]
+                        }
+                        console.warn(tagParameters);
+                        window.google_tag_params = tagParameters
+                    }
+
+                    configObject.google_conversion_label = conversionID + '/' + parameters.get('conversionLabel');
+                    window.google_trackConversion(configObject)
+                }
+            });
+        };
+    };
+})();

Template/Tag/GoogleAds.php

@@ -0,0 +1,81 @@
+<?php
+/**
+ * Matomo - free/libre analytics platform
+ *
+ * @link https://matomo.org
+ * @license http://www.gnu.org/licenses/gpl-3.0.html GPL v3 or later
+ */
+
+namespace Piwik\Plugins\TagManager\Template\Tag;
+
+use Piwik\Settings\FieldConfig;
+use Piwik\Plugins\TagManager\Template\Tag\BaseTag;
+use Piwik\Validators\NotEmpty;
+use Piwik\Validators\CharacterLength;
+
+class GoogleAds extends BaseTag
+{
+    public function getCategory() {
+        return self::CATEGORY_REMARKETING;
+    }
+
+    public function getIcon() {
+        return 'plugins/TagManager/images/icons/googleads.svg';
+    }
+
+    public function getParameters() {
+        return array(
+            $this->makeSetting('conversionID', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion ID';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+                $field->validators[] = new NotEmpty();
+            }),
+            $this->makeSetting('conversionLabel', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion label';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+                $field->validators[] = new NotEmpty();
+            }),
+            $this->makeSetting('conversionValue', 0, FieldConfig::TYPE_FLOAT, function (FieldConfig $field) {
+                $field->title = 'Conversion value';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+            }),
+            $this->makeSetting('conversionOrder', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion order number';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+            }),
+            $this->makeSetting('conversionCurrency', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion currency code';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+                $field->validators[] = new CharacterLength(3, 3); // e.g. 'EUR'
+            }),
+            $this->makeSetting('conversionFormat', 3, FieldConfig::TYPE_INT, function (FieldConfig $field) {
+                $field->title = 'Conversion Format';
+                $field->availableValues = [
+                    1 => "show a 1-line notification to visitors",
+                    2 => "show a 2-line notification to visitors",
+                    3 => "show no notification to visitors"
+                ]; // from https://stackoverflow.com/a/16108587/4398037
+                $field->uiControl = FieldConfig::UI_CONTROL_SINGLE_SELECT;
+            }),
+            $this->makeSetting('conversionColor', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion Color'; # e.g. 'ffffff'
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+            }),
+            $this->makeSetting('conversionLanguage', '', FieldConfig::TYPE_STRING, function (FieldConfig $field) {
+                $field->title = 'Conversion Language';
+                $field->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+                $field->validators[] = new CharacterLength(2, 2); // e.g. 'de'
+            }),
+            $this->makeSetting('tagParameters', [], FieldConfig::TYPE_ARRAY, function (FieldConfig $field) {
+                $field->title = 'Tag Parameters'; # e.g. 'ffffff'
+                $field->uiControl = FieldConfig::UI_CONTROL_MULTI_TUPLE;
+                $field1 = new FieldConfig\MultiPair('Parameter Name', 'parameter', FieldConfig::UI_CONTROL_TEXT);
+                $field2 = new FieldConfig\MultiPair('Value', 'value', FieldConfig::UI_CONTROL_TEXT);
+                $field2->customUiControlTemplateFile = self::FIELD_TEMPLATE_VARIABLE;
+                $field->uiControlAttributes['field1'] = $field1->toArray();
+                $field->uiControlAttributes['field2'] = $field2->toArray();
+            }),
+        );
+    }
+
+}

lang/en.json

@@ -293,6 +293,9 @@
       "GettingStartedWhatIfUnsupported": "What if a tag, trigger, or variable I need is not supported yet?",
       "GettingStartedCustomTags": "There are custom tags, triggers, and variables available to let you implement pretty much any use case you need.",
       "GettingStartedContributeTags": "If you use features regularly which are not available yet, or you have a product you want to integrate into the Tag Manager, please check out our %1$sdeveloper documentation%2$s on how to add your own tags, triggers, and variables. It is really easy.",
+      "GoogleAdsTagName": "Google Ads Conversion Tracking",
+      "GoogleAdsTagDescription": "Google Ads conversion tracking",
+      "GoogleAdsTagHelp": "",
       "GoogleAnalyticsUniversalTagDescription": "Google Analytics is a web analytics service offered by Google.",
       "GoogleAnalyticsUniversalTagHelp": "This tag lets you track website pageviews into your Google Analytics. To obtain the Property-ID please log in to your Google Analytics account.",
       "GoogleAnalyticsUniversalTagName": "Google Analytics (Universal)",