GumGum Bid Adapter: Add ORTB2 device data to request payload #12008
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# Conflicts: # modules/gumgumBidAdapter.js
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@MartinGumGum - this PR will ensure GumGum benefits from publishers efficiently populating the device object with enriched data including iPhone model categories and other features not obtainable via SUA and UA. As publishers progress rollout this becomes more critical. |
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Type of change
Description of change
This PR enhances the GumGum bid request by incorporating device data from the global ORTB2 object.
The device object has previously been populated by simplistic parsers, if at all, and was inaccurate as a result. Prebid now benefits from RTD modules such as 51Degrees that enrich all the device object fields including Apple iPhone model category and device ID. The PR enables GumGum’s users to benefit from device object improvements.
ORTB2 values have been mapped on to gumgum bid request parameter schema as follows:
Other information
cc: @MartinGumGum