Release 0.8.0 · pymc-labs/pymc-marketing

What's Changed

Prior class to represent distributions by @wd60622 in #759
Pull out seasonality as YearlyFourier and MonthlyFourier by @wd60622 in #802
Separate Weibull adstock into CDF & PDF by @wd60622 in #810
PoC: Use Pydantic as data validator by @juanitorduz in #809
Create inverse_scaled_logistic_saturation and the corresponding class by @arthurmello in #827
use labs theme as external by @OriolAbril in #830
Skip coords with scalar value by @GiannisApost in #868
Allow plot MMM components in the original scale by @juanitorduz in #870
Add root saturation function (issue #702) by @iraur in #858

add intercept and target variable to MMM component example by @wd60622 in #850
Various MMM small documentation fixes by @juanitorduz in #854
Update UML diagrams by @drbenvincent in #856
Fix model_builder docstrings by @GiannisApost in #861
add GH discussions link to README by @cluhmann in #866
Fix Visual for hill_saturation function (Issue #851 ) by @PatrickRobotham in #857
Inference changed to dataset by @Ishaanjolly in #873
Fix default ConvMode in docstring by @ferrine in #864
Update deployment docs by @wd60622 in #887

Make PyMC 5.13.0 the minimum version by @wd60622 in #816
Date Validation and MMM Model Hamonization (Pydantic) by @juanitorduz in #824
Future-proof prior_linearized method call by @shuvayan in #806
Specify 0.9.0 as deprecation version for recent MMM changes by @wd60622 in #849
Fixing ruff commands in Makefile #825 by @MuradKhalil in #859
Check for missing attrs after sample_prior_predictive and fit by @wd60622 in #867

Full Changelog: 0.7.0...0.8.0