Update readme and cleanup repo

README.md

@@ -1,49 +1,58 @@
-# dbt
+<p align="center">
+  <img src="/etc/dbt-horizontal.png" alt="dbt logo"/>
+</p>
+<p align="center">
+  <a href="https://codeclimate.com/github/fishtown-analytics/dbt">
+    <img src="https://codeclimate.com/github/fishtown-analytics/dbt/badges/gpa.svg" alt="Code Climate"/>
+  </a>
+  <a href="https://circleci.com/gh/fishtown-analytics/dbt/tree/master">
+    <img src="https://circleci.com/gh/fishtown-analytics/dbt/tree/master.svg?style=svg"  alt="CircleCI" />
+  </a>
+  <a href="https://ci.appveyor.com/project/DrewBanin/dbt/branch/development">
+    <img src="https://ci.appveyor.com/api/projects/status/v01rwd3q91jnwp9m/branch/development?svg=true" alt="AppVeyor" />
+  </a>
+  <a href="https://slack.getdbt.com">
+    <img src="https://slack.getdbt.com/badge.svg" alt="Slack" />
+  </a>
+</p>
 
-dbt (data build tool) helps analysts write reliable, modular code using a workflow that closely mirrors software development.
+**[dbt](https://www.getdbt.com/)** (data build tool) enables data analysts and engineers to transform their data using the same practices that software engineers use to build applications.
 
-A dbt project primarily consists of "models". These models are SQL `select` statements that filter, aggregate, and otherwise transform data to facilitate analytics. Analysts use dbt to [aggregate pageviews into sessions](https://github.com/fishtown-analytics/snowplow), calculate [ad spend ROI](https://github.com/fishtown-analytics/facebook-ads), or report on [email campaign performance](https://github.com/fishtown-analytics/mailchimp).
+dbt is the T in ELT. Organize, cleanse, denormalize, filter, rename, and pre-aggregate the raw data in your warehouse so that it's ready for analysis.
 
-These models frequently build on top of one another. Fortunately, dbt makes it easy to [manage relationships](https://docs.getdbt.com/reference#ref) between models, [test](https://docs.getdbt.com/docs/testing) your assumptions, and [visualize](https://graph.sinterdata.com/) your projects.
+![dbt architecture](/etc/dbt-arch.png?raw=true)
 
-Still reading? Check out the [docs](https://docs.getdbt.com/docs/overview) for more information.
+dbt can be used to [aggregate pageviews into sessions](https://github.com/fishtown-analytics/snowplow), calculate [ad spend ROI](https://github.com/fishtown-analytics/facebook-ads), or report on [email campaign performance](https://github.com/fishtown-analytics/mailchimp).
 
-![dbt dag](/etc/dag.png?raw=true)
+## Understanding dbt
 
----
-### Getting Started
+Analysts using dbt can transform their data by simply writing select statements, while dbt handles turning these statements into tables and views in a data warehouse.
 
-- [What is dbt]?
-- Read the [dbt viewpoint]
-- [Installation]
-- Join the [chat][slack-url] on Slack for live questions and support.
+These select statements, or "models", form a dbt project. Models frequently build on top of one another – dbt makes it easy to [manage relationships](https://docs.getdbt.com/reference#ref) between models, and [visualize these relationships](https://docs.getdbt.com/docs/documentation), as well as assure the quality of your transformations through [testing](https://docs.getdbt.com/docs/testing).
 
----
-### The dbt ecosystem
-- Visualize your dbt graph [here](https://graph.sinterdata.com/)
-- Run your dbt projects on a schedule [here](http://sinterdata.com/)
+![dbt dag](/etc/dbt-dag.png?raw=true)
 
----
+## Getting started
 
-[![Code Climate](https://codeclimate.com/github/fishtown-analytics/dbt/badges/gpa.svg)](https://codeclimate.com/github/fishtown-analytics/dbt) [![Slack](https://slack.getdbt.com/badge.svg)](https://slack.getdbt.com)
+-   [Install dbt](https://docs.getdbt.com/docs/installation)
+-   Read the [documentation](https://docs.getdbt.com/).
+-   Productionize your dbt project with [Sinter](https://www.sinterdata.com)
 
-### Testing
+## Find out more
 
-| service | development | master |
-| --- | --- | --- |
-| CircleCI| [![CircleCI](https://circleci.com/gh/fishtown-analytics/dbt/tree/development.svg?style=svg)](https://circleci.com/gh/fishtown-analytics/dbt/tree/development) | [![CircleCI](https://circleci.com/gh/fishtown-analytics/dbt/tree/master.svg?style=svg)](https://circleci.com/gh/fishtown-analytics/dbt/tree/master) |
-| AppVeyor | [![AppVeyor](https://ci.appveyor.com/api/projects/status/v01rwd3q91jnwp9m/branch/development?svg=true)](https://ci.appveyor.com/project/DrewBanin/dbt/branch/development) | [![AppVeyor](https://ci.appveyor.com/api/projects/status/v01rwd3q91jnwp9m/branch/master?svg=true)](https://ci.appveyor.com/project/DrewBanin/dbt/branch/master) |
+-   Check out the [Introduction to dbt](https://dbt.readme.io/docs/introduction).
+-   Read the [dbt Viewpoint](https://dbt.readme.io/docs/viewpoint).
 
-[Coverage](https://circleci.com/api/v1/project/fishtown-analytics/dbt/latest/artifacts/0/$CIRCLE_ARTIFACTS/htmlcov/index.html?branch=development)
+## Join thousands of analysts in the dbt community
 
-## Code of Conduct
+-   Join the [chat](http://slack.getdbt.com/) on Slack.
+-   Find community posts on [dbt Discourse](https://discourse.getdbt.com).
 
-Everyone interacting in the dbt project's codebases, issue trackers, chat rooms, and mailing lists is expected to follow the [PyPA Code of Conduct].
+## Reporting bugs and contributing code
 
+-   Want to report a bug or request a feature? Let us know on [Slack](http://slack.getdbt.com/), or open [an issue](https://github.com/fishtown-analytics/dbt/issues/new).
+-   Want to help us build dbt? Check out the [Contributing Getting Started Guide](/CONTRIBUTING.md)
 
+## Code of Conduct
 
-[PyPA Code of Conduct]: https://www.pypa.io/en/latest/code-of-conduct/
-[slack-url]: https://slack.getdbt.com/
-[Installation]: https://docs.getdbt.com/docs/installation
-[What is dbt]: https://docs.getdbt.com/docs/overview
-[dbt viewpoint]: https://docs.getdbt.com/docs/viewpoint
+Everyone interacting in the dbt project's codebases, issue trackers, chat rooms, and mailing lists is expected to follow the [PyPA Code of Conduct](https://www.pypa.io/en/latest/code-of-conduct/).