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+# 500 - Use personas for better understanding
+
+User personas are crucial elements of a backlog. They are similar to buyer personas, used by marketing managers to understand the target marketʼs behavior and needs better. The target audience of a product can be segmented by user groups according to their similar mindsets or goals. Each user persona could represent a group acting similarly by using the product.
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+![Screenshot 2024-09-12 at 14 10 09](https://github.com/user-attachments/assets/f92aa6a8-d6aa-470c-8f74-f9d43b0e5f20)
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+To engage your team and keep them focused on users, summarize the main goals and add these cards to the board. To express individual or common goals, mark your top-level cards with their related personas. 
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+Using StoriesOnBoard you can easily assign personas to user goals.
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+![Screenshot 2024-09-12 at 14 12 50](https://github.com/user-attachments/assets/00f07b49-395b-4ca2-9ee6-ced582aa48c8)
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+Further possible persona preferences:
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+- Purchase behavior
+- Challenges/Pain points
+- Personal background
+- Business background
+
+## Related Articles
+
+- [What's On A Persona Card?](https://storiesonboard.com/blog/what-is-on-a-user-persona-card?utm_source=ebook): You've probably heard about personas and if you created a perona, would realize how hard it can be to define them. Follow us in this short reading to get tips where to start.
+- [Expert Tips for User Persona Design](https://storiesonboard.com/blog/advanced-user-persona-design?utm_source=ebook): Agile teams can easily loose focus on user journeys and tend to fixate on storyoints. This is when the role of the Product Owner becomes critical.
+
+## Public Story Map
+
+See [Guide Map](https://storymappingebook.storiesonboard.com/m/guidemap)
+
+## Excercise
+
+- Categorize your productʼs users according to their behaviour.
+- Try to collect the key preferences of your user personas.