Consider both annotation - current field and parent

databind/src/main/java/tech/ydb/yoj/databind/schema/Column.java

@@ -68,7 +68,7 @@
      * </li>
      * Defaults to {@code true} (flatten composite fields).<br>
      * Changing this parameter for a non-composite field has no effect.
-     * <p><strong>Tip:</strong> Use the {@link ObjectColumn @ObjectColumn} annotation
+     * <p><strong>Tip:</strong> Use the {@link tech.ydb.yoj.databind.converter.ObjectColumn @ObjectColumn} annotation
      * if you only need to override {@code @Column.flatten} to {@code false}.
      */
     boolean flatten() default true;
@@ -77,7 +77,39 @@
      * Specifies custom conversion logic for this column, if any.
      *
      * @see CustomValueType
+     * @see tech.ydb.yoj.databind.converter.ValueConverter ValueConverter
      */
     @ExperimentalApi(issue = "https://github.com/ydb-platform/yoj-project/issues/24")
     CustomValueType customValueType() default @CustomValueType(columnClass = Comparable.class, converter = NoConverter.class);
+
+    /**
+     * Column naming policy, used by {@link tech.ydb.yoj.databind.schema.naming.AnnotationFirstNamingStrategy the default naming strategy}.
+     * <br>Determines how the column name is derived from this column's name and its parent column, if any.
+     */
+    ColumnNaming columnNaming() default ColumnNaming.LEGACY;
+
+    /**
+     * Column naming policy.
+     * <br>Determines how the column name is derived from this column's name and its parent column, if any.
+     */
+    enum ColumnNaming {
+        /**
+         * Adds parent column name (if any) as prefix, but <strong>only</strong> if current (child) doesn't specify {@link #name()} explicitly.
+         * <br>It works both like {@link #RELATIVE} and {@link #ABSOLUTE} policy, depending on the presence of {@link #name()} annotation attribute
+         * for this column.
+         *
+         * @deprecated This column naming policy is deprecated, but will stay the default in YOJ 2.x.
+         * {@link #RELATIVE} will become the default policy in YOJ 3.0.
+         */
+        @Deprecated LEGACY,
+        /**
+         * Uses this column's name as-is, without ever using consulting parent column's name (<strong>even if there is a parent column!</strong>)
+         */
+        ABSOLUTE,
+        /**
+         * <strong>Always</strong> uses parent column name (if any) as prefix: {@code [<name for parent column>_]<name for this column>}.
+         * <br>This policy will become the default in YOJ 3.0.
+         */
+        RELATIVE
+    }
 }

databind/src/main/java/tech/ydb/yoj/databind/schema/naming/AnnotationFirstNamingStrategy.java

@@ -1,6 +1,7 @@
 package tech.ydb.yoj.databind.schema.naming;
 
 import lombok.NonNull;
+import tech.ydb.yoj.databind.schema.Column;
 import tech.ydb.yoj.databind.schema.Schema;
 import tech.ydb.yoj.databind.schema.Table;
 
@@ -30,17 +31,34 @@ protected String getNameFromClass(Class<?> entityClass) {
 
     private String getColumnName(Schema.JavaField field) {
         var annotation = field.getField().getColumn();
-        if (annotation != null && !annotation.name().isEmpty()) {
-            return annotation.name();
+        var parentName = (field.getParent() == null) ? null : field.getParent().getName();
+
+        if (annotation == null) {
+            var fieldName = field.getField().getName();
+            return parentName == null ? fieldName : parentName + NAME_DELIMITER + fieldName;
         }
 
-        return getColumnNameFromField(field);
+        return getColumnNameWithNaming(field, annotation.name(), parentName, annotation.columnNaming());
     }
 
-    protected String getColumnNameFromField(Schema.JavaField field) {
-        return (field.getParent() == null)
-                ? field.getField().getName()
-                : field.getParent().getName() + NAME_DELIMITER + field.getField().getName();
+    private static String getColumnNameWithNaming(
+        Schema.JavaField field,
+        String annotationName,
+        String parentName, Column.ColumnNaming columnNaming
+    ) {
+        var name = (annotationName.isEmpty()) ? field.getField().getName() : annotationName;
+
+        return switch (columnNaming) {
+            case ABSOLUTE -> name;
+            case RELATIVE -> parentName + NAME_DELIMITER + name;
+            case LEGACY -> {
+                if (!annotationName.isEmpty()) {
+                    yield annotationName;
+                } else {
+                    yield parentName == null ? name : parentName + NAME_DELIMITER + name;
+                }
+            }
+        };
     }
 
     protected void propagateFieldNameToFlatSubfield(Schema.JavaField field) {

databind/src/test/java/tech/ydb/yoj/databind/schema/naming/AnnotationFirstNamingStrategyTest.java

@@ -37,7 +37,7 @@ public void testMixedEntityTableName() {
     @Test
     public void testMixedEntityFieldNameTest() {
         verifyFieldNames(MixedEntity.class,
-                "column_name", "subEntity_boolValue", "sfe_timestamp", "id_stringValue", "int.val");
+                "column_name", "subEntity_boolValue", "absoluteBoolValue", "sfe_timestamp", "id_stringValue", "int.val", "prefix_sfe_relative_timestamp", "sfe_absolute_timestamp", "relativeWithoutColumnAnnotation_sfe_relative_timestamp");
     }
 
     @Override

databind/src/test/java/tech/ydb/yoj/databind/schema/naming/MixedEntity.java

@@ -12,11 +12,22 @@ public class MixedEntity {
 
     TestEntity.SubEntity subEntity;
 
+    SubEntityWithRelative relativeWithoutColumnAnnotation;
+
+    @Column(name = "prefix")
+    SubEntityWithRelative relativeWithPrefix;
+
     @Value
     private static class Id {
         String stringValue;
 
         @Column(name = "int.val")
         Integer intValue;
     }
+
+    @Value
+    static class SubEntityWithRelative {
+        @Column(name = "sfe_relative", columnNaming = Column.ColumnNaming.RELATIVE)
+        SingleFieldEntity singleFieldEntityRelative;
+    }
 }

databind/src/test/java/tech/ydb/yoj/databind/schema/naming/TestEntity.java

@@ -18,7 +18,13 @@ private static class Id {
     static class SubEntity {
         boolean boolValue;
 
+        @Column(columnNaming = Column.ColumnNaming.ABSOLUTE)
+        boolean absoluteBoolValue;
+
         @Column(name = "sfe")
         SingleFieldEntity singleFieldEntity;
+
+        @Column(name = "sfe_absolute", columnNaming = Column.ColumnNaming.ABSOLUTE)
+        SingleFieldEntity singleFieldEntityAbsolute;
     }
 }