XS✔ ◾ Weekly client love - improving content and shorten URI's

categories/client-engagement/rules-to-better-account-management.md

@@ -14,15 +14,14 @@ index:
   - framing-avoid-negative-terms
   - meeting-bookings
   - reward-your-developers
-  - do-you-review-your-team-are-giving-client-love-to-your-customer-every-friday
+  - encourage-client-love
   - do-you-know-who-are-the-most-appropriate-resources-for-a-project
   - make-sure-devs-are-comfortable-with-their-assignments
   - perform-client-follow-ups
   - process-invoicing-in-a-timely-manner
   - do-you-realize-the-value-of-your-existing-clients
   - know-the-non-scrum-roles
   - do-you-nurture-the-marriage-aka-keeping-customers-with-software-reviews
-  - do-you-review-your-team-are-giving-client-love-to-your-customer-every-friday
   - do-you-manage-requests-for-event-refunds-effectively
   - who-dont-use-full-scrum-should-have-a-mini-review
   - cloud-architect

categories/client-engagement/rules-to-better-sales.md

@@ -14,7 +14,7 @@ index:
   - meetings-are-you-prepared-for-the-initial-meeting
   - meetings-do-you-know-the-agenda-for-the-initial-meeting
   - meetings-do-you-have-a-debrief-after-an-initial-meeting
-  - do-you-send-some-client-love-a-few-days-after-the-initial-meeting
+  - client-love-after-initial-meeting
   - do-you-incentivize-a-quick-spec-review-sale
   - follow-up-to-confirm-spec-review
   - connect-client-im

categories/client-engagement/rules-to-better-software-consultants-dealing-with-clients.md

@@ -52,7 +52,7 @@ index:
 - for-the-record
 - do-you-know-how-to-handover-a-sales-enquiry-to-a-sales-person
 - do-you-not-interrupt-people-when-they-are-in-the-zone
-- do-you-build-the-client-relationship-by-completing-client-love-each-week-aka-customer-love
+- weekly-client-love
 - use-browser-profiles
 - cc-the-client-whenever-possible
 - use-backchannels-effectively

rules/client-love-after-initial-meeting/rule.md

@@ -0,0 +1,66 @@
+---
+type: rule
+title: Do you send some "Client Love" a few days after the Initial Meeting?
+uri: client-love-after-initial-meeting
+authors:
+  - title: Ulysses Maclaren
+    url: https://ssw.com.au/people/ulysses-maclaren
+related: 
+ - weekly-client-love
+ - encourage-client-love
+redirects: 
+  - do-you-send-some-client-love-a-few-days-after-the-initial-meeting
+created: 2023-11-01T17:05:47.000Z
+archivedreason: null
+guid: ee39b821-1d4f-47aa-86c7-61d7b3963346
+---
+
+You've recently had an engaging initial meeting with a prospective client. While you have plans to follow up for a potential sale, you recognize the importance of keeping the relationship warm and showing genuine interest in their project in the interim.
+
+<!--endintro-->
+
+### Why is this important?
+
+* **Builds Relationship** - Sending something educational and relevant to the client's project shows that you're invested in their success
+* **Stands Out** - It differentiates you from competitors who may not take this extra step
+* **Encourages Engagement** - It keeps the conversation going and makes it more likely for the client to think of you when they're ready to proceed
+
+### How to implement
+
+1. Set a reminder
+
+    Right after the initial meeting, set a reminder for yourself to send a follow-up email in 3 days. You can use various tools for this, but one effective method is to email `[email protected]`.
+
+    ::: greybox
+    Forward the “post initial meeting” email to <[email protected]>
+
+    To Myself,
+
+    1. Send this: {{ RELEVANT LINK }}
+    :::
+
+    ::: good
+    Figure: Good example - Setting a reminder ensures you won't forget this crucial step.
+    :::
+
+3. Find relevant material
+
+    Look for rules, articles, whitepapers, or videos that are directly related to what the client is working on or interested in. Make sure the material is educational and offers value.
+
+4. Send the email
+
+    Compose an email that includes the educational material you've found. Make it personal and relevant to the discussion you had during the initial meeting.
+
+    ::: greybox
+    Hi {{ CLIENT'S NAME }},
+
+    Our recent conversation about {{ TOPIC }} got me thinking. I found this {{ ARTICLE/VIDEO/WHITEPAPER/RULE }} that you might find useful.
+
+    Speak soon.
+    :::
+
+    ::: good
+    Figure: Good example - Sending a personalized email with valuable content shows you're proactive and invested in the client's success.
+    :::
+
+Sending some "client love" a few days after the initial meeting is a small but impactful way to build a strong relationship with potential clients. It shows you care, keeps you top-of-mind, and most importantly, adds value to the client's project.

rules/encourage-client-love/rule.md

@@ -0,0 +1,26 @@
+---
+type: rule
+archivedreason:
+title: Do you encourage your team to do weekly "Client Love"?
+guid: c96d034b-abfc-46bc-bcb1-dd11acfd0200
+uri: encourage-client-love
+created: 2012-08-30T13:04:15.0000000Z
+authors:
+  - title: Adam Cogan
+    url: https://ssw.com.au/people/adam-cogan
+related: 
+ - weekly-client-love
+ - client-love-after-initial-meeting
+redirects:
+  - do-you-review-your-team-are-giving-＂client-love＂-to-your-customer-every-friday
+  - encourage-client-love
+---
+
+Developers should carry out ["Client Love"](/weekly-client-love) every week. It's important that the account managers encourage this.
+
+<!--endintro-->
+
+1. From an individual developer perspective, you can check their timesheets on Friday to look for extra initiative shown
+2. Ask your team to send you an email whenever they show the client some love, so you can track it
+
+<!-- TODO: Consider a microsoft form for this -->

rules/weekly-client-love/rule.md

@@ -0,0 +1,50 @@
+---
+type: rule
+archivedreason: 
+title: Do you build the client relationship by completing "Client Love" each week? (aka "Customer Love")
+guid: 00f4a48f-07be-4fbc-bc3c-db91e695b45b
+uri: weekly-client-love
+created: 2010-07-16T06:45:19.0000000Z
+authors:
+  - title: Adam Cogan
+    url: https://www.ssw.com.au/people/adam-cogan
+related: 
+ - encourage-client-love
+ - client-love-after-initial-meeting
+redirects:
+- do-you-build-the-client-relationship-by-completing-＂client-love＂-each-week-(aka-customer-love)
+- do-you-build-the-client-relationship-by-completing-client-love-each-week-(aka-customer-love)
+- do-you-build-the-client-relationship-by-completing-client-love-each-week-aka-customer-love
+
+---
+
+Being a good coder is not enough. There are multiple factors that can affect whether a project proceeds in a positive or a negative way. One factor that can have a significant impact on a project is the relationship between the developer and the client. This relationship is also important as it can help bring clients back for more work.
+
+<!--endintro-->
+
+A great way of taking a small step each week is to do something on a more personal basis for the client.
+
+![](LoveClientsImage.jpg)
+
+Each week give some love your current client, or a past one. "Client Love" varies a lot. Here are some things a developer can do:
+
+* Send an IM saying..._"I was just thinking about your project and I think this might be a good idea? {{ IDEA }}"_
+* Call the client and invite them to User Groups where the topic is related to their project
+* Send an IM with a link to a web article that would interest them
+* Buy the client their favorite coffee
+* Send them a "Happy birthday" message
+* Talks and listen about non-work related things. People generally love talking about themselves and appreciate it when someone listens; most people don't take the time to listen. Here are some examples:
+  * How was your weekend?
+  * What are you doing this weekend?
+  * General talking about their family / remembering the names of their family members
+  * General talking about their hobbies
+
+The tasks don't have to cost anything. Free tasks are more thoughtful and show the client you are thinking about them.
+
+Some of these are also relevant to previous clients. Great consultants try to maintain a friendly relationship with previous clients, this will keep you in the back of the clients mind, and they will think of you next time they need some work done.
+
+::: greybox
+**Extra Reading:** For some, the above comes naturally. For everyone else, we highly recommend the book [How to Win Friends and Influence People](https://www.amazon.au/How-Win-Friends-Influence-People/dp/0671027034) written by Dale Carnegie. It is an easy read, the principles are easy to implement and will enhance all the relationships in your life.
+:::
+
+Account managers need to [make sure their developers are giving "Client Love" to customers](/weekly-client-love).